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Articles (238)

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1-10 of 238 results for social media brand communities

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Select article: Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Retricted access

Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: Communicating Corporate Brands Through Social Media

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Research article

First published 2014-7

Communicating Corporate Brands Through Social Media

Maria Vernuccio

International Journal of Business Communication

Select article: Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

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Research article

First published 2023-5

Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

Sara Emam

Media Watch

Select article: Understanding Sporting Social Media Brand Communities,Place and Social Capital: A Netnography of Football Fans

Open access

Research article

First published 2023-4

Understanding Sporting Social Media Brand Communities,Place and Social Capital: A Netnography of Football Fans

Alex Fenton, Brendan James Keegan, Keith D. Parry

Communication & Sport

Select article: Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Free access

Research article

First published 2024-1

Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting [...]

Journal of Vacation Marketing

Select article: The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

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Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

Select article: Biopolitical Marketing and Social Media Brand Communities

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Research article

First published 2016-9

Biopolitical Marketing and Social Media Brand Communities

Detlev Zwick, Alan Bradshaw

Theory,Culture & Society

Select article: Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Select article: Being ‘really real’ on YouTube: authenticity,community and brand culture in social media entertainment

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Research article

First published 2017-8

Being ‘really real’ on YouTube: authenticity,community and brand culture in social media entertainment

Stuart Cunningham, David Craig

Media International Australia

Select article: Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

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Research article

First published 2024

Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Rang Wang, Sylvia Chan-Olmsted

International Journal of Business Communication

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