Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025-3

Examining the mediating and moderating roles of social marketing behavioural enhancers regarding consistent condom use

Johan W. De Jager, Lutete Christian Ayikwa

Global Health Promotion

Retricted access

Research article

First published 2023-12

Development and Piloting of the Enhanced Integrated Behavioral Model to Frame a Social Marketing Campaigns for Teens

Emily A. Lilo, Judith McIntosh White, David Weiss

Social Marketing Quarterly

Retricted access

Research article

First published 2020-12

Validating the Theory of Planned Behavior Model Extended to Social Marketing Behavioral Enhancers Using Structural Equation Modeling

Lutete Christian Ayikwa, Johan W. De Jager, Dion Van Zyl

Social Marketing Quarterly

Free access

Research article

First published 1994-3

Social Marketing: Achieving Changes in Nutrition Behaviour,from Household Practices to National Policies

Marcia Grifiths

Food and Nutrition Bulletin

Open access

Research article

First published 2025-9

Examining the consumption-value exchange between edutainment and healthy sexual behaviour: Looking through the lens of consumer perceived value

Nii Nookwei Tackie, Bright Senanu, Thomas Anning-Dorson

Social Marketing Quarterly

Open access

Research article

First published 2025-2

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Ashish Kumar, Daniel Rayne, Jari Salo [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2023-12

The Role of Social Capital on the Searching Behaviours of a Job Seeker in the Multiple Labour Markets

Hiep Truong Thanh, Hong Nguyen Thi Bich

Studies in Microeconomics

Free access

Research article

First published 2024-2

Impact of Social Media on Users’ Complex Buying Behaviour: Analysing the Mediating Effect of Perception and Moderating Effect of Extended Social Media Usage

Syed Zeeshan Zahoor, A. M. Shah

Management and Labour Studies

Retricted access

Research article

First published 2016-2

A Systematic Review of Stakeholder Involvement in Social Marketing Interventions

Nuray Buyucek, Krzysztof Kubacki, Sharyn Rundle-Thiele [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2025

How Do Social Media Influencers and Green Knowledge Sharing on Social Media Promote Tourists’ Revisiting Behavioural Intentions? A Time-lagged Study

Tho Huu-Hoang Nguyen, Michal Pilík, Vo Thi Ngoc Thuy [...]

Global Business Review

Search results