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1-10 of 1648 results for social branding

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Select article: Brands and sociality

Retricted access

Research article

First published 2014-8

Brands and sociality

Nicholas Carah, Sven Brodmerkel, Lorena Hernandez

Convergence: The International Journal of Research into New Media Technologies

Select article: Romancing the Brands on Social Media

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Research article

First published 2022-6

Romancing the Brands on Social Media

Faseeh Amin Beig, Mohammad Furqan Khan

Global Business Review

Select article: Managing Brands in the Social Media Environment

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Research article

First published 2013-11

Managing Brands in the Social Media Environment

Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins [...]

Journal of Interactive Marketing

Select article: Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences

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Research article

First published 2017-11

Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences

Marina Puzakova, Hyokjin Kwak

Journal of Marketing

Select article: Brand-to-Brand Engagement on Social Media: Typology and Implications

Open access

Research article

First published 2025-11

Brand-to-Brand Engagement on Social Media: Typology and Implications

Denitsa Dineva, Zoe Lee, Federico Mangiò

Journal of Interactive Marketing

Select article: The Influence of Global Brand Distribution on Brand Popularity on Social Media

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Research article

First published 2019-12

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Moon-Yong Kim, Sangkil Moon, Dawn Iacobucci

Journal of International Marketing

Select article: Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

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Research article

First published 2018-7

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Kevin Kam Fung So, Laurie Wu, Lina Xiong [...]

Journal of Travel Research

Select article: Investigating employer branding with mediation of trust and moderation of social media branding

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Research article

First published 2023-09-05

Investigating employer branding with mediation of trust and moderation of social media branding

Faisal Qamar, Shuaib Ahmed Soomro

Human Systems Management

Select article: Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: The Formation Mechanism of Brand Addiction Under Social Network Influence

Open access

Research article

First published 2025-7

The Formation Mechanism of Brand Addiction Under Social Network Influence

Yue Yin, Yuxiang Gao, Sheng Wei

Sage Open

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