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Articles (376)

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1-10 of 376 results for segment attractiveness

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Select article: Evaluation of Segment Attractiveness by Risk-Adjusted Market Potential

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Research article

First published 2012-3

Evaluation of Segment Attractiveness by Risk-Adjusted Market Potential

Amir Shani, Arie Reichel, Robertico Croes

Journal of Travel Research

Select article: Attracting divergent segments to a destination:

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Research article

First published 2012-10

Attracting divergent segments to a destination:

Siu-Ian (A) So, Leonardo AN Dioko, Hoc N Fong

Journal of Vacation Marketing

Select article: Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington,Kentucky

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Research article

First published 2003-04

Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington,Kentucky

Desmond O. Brown

Journal of Vacation Marketing

Select article: Segmentation,Surveillance,and Automation: Practical and Ethical Considerations for Attracting,Sustaining,and Monetizing Audience Attention Online

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Research article

First published 2023-4

Segmentation,Surveillance,and Automation: Practical and Ethical Considerations for Attracting,Sustaining,and Monetizing Audience Attention Online

Ryan Wold

Journal of Business and Technical Communication

Select article: Collecting and Using Visitor Spending Data

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Research article

First published 2006-08

Collecting and Using Visitor Spending Data

James J. Wilton, Norma Polovitz Nickerson

Journal of Travel Research

Select article: Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

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Research article

First published 1992-2

Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

Rajiv Grover, V. Srinivasan

Journal of Marketing Research

Select article: Why Do They Choose a SPA Destination? The Case of Japanese Tourists

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Research article

First published 2015-4

Why Do They Choose a SPA Destination? The Case of Japanese Tourists

Hiromi Kamata, Yuki Misui

Tourism Economics

Select article: Strategic Segmentation: An Empirical Analysis of Tourist Expenditure in Turkey

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Research article

First published 1997-07

Strategic Segmentation: An Empirical Analysis of Tourist Expenditure in Turkey

Ram Mudambi, Tom Baum

Journal of Travel Research

Select article: A Market Segmentation Approach to Nutrition Education among Low-Income Individuals

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Other

First published 2004-12

A Market Segmentation Approach to Nutrition Education among Low-Income Individuals

Robert John, Dave S. Kerby, Patti S. Landers

Social Marketing Quarterly

Select article: Market Segmentation by Motivation: The Case of Switzerland

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Research article

First published 2002-08

Market Segmentation by Motivation: The Case of Switzerland

Thomas Bieger, Christian Laesser

Journal of Travel Research

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