This study segments a tourist market by horse-related visitors and non-horse-related visitors versus in-state and out-of-state visitors. It further tests the utility of various visitor characteristics in differentiating visitor markets for a destination. The results indicate that demographic characteristics were not substantially different for all visitor groups. However, most travel-related aspects of visitors’ trips differed between horse-related-attraction versus non-horse-related-attraction visitor groups.
Etzel, M. and Woodside, A. (1982) ‘Segmenting vacation markets: The case of the distant and near-home traveller’, Journal of Travel Research, Vol. 20, Spring, pp. 10-14.
2.
Goodrich, J. (1978) ‘The relationship between references for perceptions of vacation destinations: Application of a choice mode’, Journal of Travel Research, Vol. 16, Fall, pp. 8-13.
3.
Woodside, A. and Pitts, R. (1976) ‘Effects of consumer lifestyles, demographics, and travel activities on foreign and domestic travel behaviour’, Journal of Travel Research, Vol. 14, Winter, pp. 13-15.
4.
Fitzgibbon, J. R. (1987) ‘Market segmentation research in tourism and travel’, in Ritchie, J. R. B. and Goeldner, C. R. (eds) ‘Travel, Tourism, and Hospitality Research’, John Wiley and Sons, New York, pp. 489-496.
5.
Read, S. E. (1980) ‘A prime force in the expansion of tourism in the next decade: Special interest travel’, in Hawkins, D. E., Shafer, E. L. and Rovelstad, J. M. (eds) ‘Tourism Marketing and Management Issues’, George Washington University, Washington, DC, pp. 190-198.
6.
Randal Travel Marketing (2000) ‘A comprehensive travel and tourism research study of Lexington/bluegrass region’, unpublished document.
7.
Lawrence, L. A., Jack, N. E. and Meyer, D. S. (1997) ‘The economic impact of the Virginia horse industry’, in ‘Proceedings of the 15th Equine Nutrition and Physiology Symposium, Fort Worth, Texas, USA, 28th-31st May’, pp. 300-305.
8.
Henry, M., McMullen, G. and Howell, R. (1988) ‘Some economic impacts of equine activities in Aiken County’, in ‘Hospitality and Tourism Invitational Proceedings: Proceedings of the 2nd Annual Equine Conference, Aiken, South Carolina’, pp. 16-40.
9.
See for example Brown, J. (1993) ‘Harvesting the visitor’, Leisure Management, Vol. 13, No. 3, pp. 33-35.
10.
Lhoste, P. and Flamant, J. C. (eds) ‘Herds of bulls and horses in the Camargue: A tertiary use in which tradition and breeding practices are made profitable by tourism’, in ‘Proceedings of the International Symposium on Animal Production and Rural Tourism in Mediterranean Regions’, Evora, Portugal, 10th-13th October.
11.
Pearce, P. L. (1988) ‘The Ulysses Factor: Evaluating Visitors in Tourist Settings’, Springer-Verlag, New York.
12.
Read, ref. 5 above.
13.
Hall, C. M. (1989) ‘Special interest tourism: A prime force in the expansion of tourism?’, in Welch, R. (ed.) ‘Geography in Action’, University of Otago, Dunedin.
14.
Tabata, R. (1989) ‘Implications of special interest tourism for interpretation and resource conservation’, in Uzzell, D. (ed.) ‘Heritage Interpretation: The Visitor Experience’, Vol. 2, Belhaven Press, London, pp. 68-77.
15.
Hall, C. M. and Zeppel, H. (1990) ‘Cultural and heritage tourism: The new Grand Tour?’, Historic Environment, Vol. 7, Nos 3, pp. 86-98.
16.
Wood, C. (1990) ‘Educational tourism and the future’, in O’Rourke, B. (ed.) ‘The Global Classroom: An International Symposium on Educational Tourism’, Department of Continuing Education, University of Canterbury, Christchurch, pp. 227-244.
17.
Mazanec, J. (1992) ‘Classifying tourists into market segments: A neural network approach’, Journal of Travel and Tourism Marketing, Vol. 1, No. 1, pp. 39-59.
18.
Kotler, P. (1991) ‘Marketing Management: Analysis, Planning, Implementation, and Control’, 7th edn, Prentice Hall, Englewood Cliffs, NJ.
19.
Etzel and Woodside, ref. 1 above.
20.
Goodrich, ref. 2 above.
21.
Woodside and Pitts, ref. 3 above.
22.
Court, B. and Lupton, R. A. (1997) ‘Customer portfolio development: Modeling destination adopters, inactives, and rejecters’, Journal of Travel Research, Vol. 36, Summer, pp. 35-43.
23.
Morrison, A. M., Braunlich, C. G., Cai, L. A. and O’Leary, J. T. (1996) ‘A profile of the casino resort vacationer’, Journal of Travel Research, Vol. 35, Fall, pp. 55-61.
24.
Woodside, A. G., Moore, E. and Etzel, M. (1980) ‘Vacation travel behaviour and perceived benefits of home residents,’Business and Economic Review, Vol. 26, pp. 28-35.
25.
Dodd, T. and Bigotte, V. (1997) ‘Perceptual differences among visitor groups to wineries’, Journal of Travel Research, Vol. 37, Winter, pp. 46-51.
26.
Anderson, B. B. and Langmeyer, L. (1984) ‘The under-50 and over-50 travellers: A profile of similarities and differences’, Journal of Travel Research, Vol. 20, Spring, pp. 20-24.
27.
Spotts, D. M. and Mahoney, E. M. (1991) ‘Segmenting visitors to a destination region based on the volume of their expenditures’, Journal of Travel Research, Vol. 29, Spring, pp. 24-31.
28.
Mills, A. S., Couturier, H. and Snepenger, D. J. (1986) ‘Segmenting the Texas snow skiers’, Journal of Travel Research, Vol. 25, Fall, pp. 19-23.
29.
Brown, D. O. (1997) ‘German and British tourists’ perception of Africa, Latin America and Caribbean travel destinations’, Journal of Vacation Marketing, Vol. 4, No. 3, pp. 298-310.
30.
Perdue, R. R. (1985) ‘Segmenting state travel information inquirers by timing of the destination decision and previous experience’, Journal of Travel Research, Vol. 23, Winter, pp. 6-11.
31.
Gitelson, R. J. and Crompton, J. L. (1984) ‘Insights into the repeat vacation phenomenon’, Annals of Tourism Research, Vol. 11, pp. 199-217.
32.
Bonn, M. A., Uysal, M. and Furr, L. (1990) ‘A segmentation analysis of peak season and shoulder season resort visitors’, in ‘The Tourism Connection: Linking Research and Marketing’, Travel and Tourism Research Association (TTRA) 21st Annual Conference Proceedings, New Orleans, LA, pp. 361-374.
33.
Moisey, N. M. and. McCool, S. F. (1990) ‘The benefit segmentation-expenditure connection: The case of snowmobilers’, in ‘The Tourism Connection: Linking Research and Marketing’, Travel and Tourism Research Association (TTRA) 21st Annual Conference Proceedings, New Orleans, LA, pp. 375-382.
34.
Snepenger, D. J. and Crompton, J. L. (1987) ‘Leisure activity participation models and the level of discourse theory’, Journal of Leisure Research, Vol. 16, pp. 22-33.
35.
Calantone, R. and Johar, J. (1984) ‘Seasonal segmentation of tourism marketing using a benefit segmentation framework’, Journal of Travel Research, Vol. 23, Fall, pp. 14-24.
36.
Woodside, A. G. and Jacobs, L. W. (1985) ‘Step two in benefit segmentation: Learning the benefits realized by major travel markets’, Journal of Travel Research, Vol. 24, Summer, pp. 7-13.
37.
Bonn, M. H., Furr, L. and Susskind, A. M. (1999) ‘Predicting a behavioural profile for pleasure travellers on the basis of internet use segmentation’, Journal of Travel Research, Vol. 37, Spring, pp. 333-340.
38.
Andereck, K. L. and Caldwell, L. L. (1994) ‘Variable selection in tourism market segmentation models’, Journal of Travel Research, Vol. 33, Fall, pp. 40-46.
39.
Lew, A. (1987) ‘A framework of tourist attraction research’, Annals of Tourism Research, Vol. 14, pp. 533-575.
40.
Ibid.
41.
Andereck and Caldwell, ref. 38 above.
42.
Bonn et al., ref. 32 above.
43.
Fitzgibbon, ref. 4 above.
44.
Spotts and Mahoney, ref. 27 above.
45.
Bonn et al., ref. 37 above.
46.
Hair, J. F., Anderson, R. E., Tatham, R. L. and Black, W. C. (1995) ‘Multivariate Data Analysis’, 4th edn, Prentice Hall, Upper Saddle River, NJ, p. 375.
