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Research article

First published 2019-10

Economic Analysis of Reward Advertising

Hong Guo, Xuying Zhao, Lin Hao [...]

Production and Operations Management

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Research article

First published 2018-4

How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising

Younghwa Lee, Sukki Yoon, Young Woo Lee [...]

Journal of Public Policy & Marketing

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Research article

First published 2006-10

Using Advertising Principles to Sell Total Rewards

Frank L. Giancola

Compensation & Benefits Review

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Research article

First published 2015-2

The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior

Jonathan Z. Berman, Emma E. Levine, Alixandra Barasch [...]

Journal of Marketing Research

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Other

First published 2016-12

Follow the money: The Turkish government is rewarding newspapers which favour its position with more state-sponsored advertising

Burak Bilgehan Özpek, Başak Yavcan

Index on Censorship

Free access

Research article

First published 2024-2

‘Traffic rewards’,‘algorithmic visibility’,and ‘advertiser satisfaction’: How Chinese short-video platforms cultivate creators in stages

Yang Huang, WeiMing Ye

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 1991-10

Functionality,Rent Seeking,and Government as Determinants of Inequality

ERICH WEEDE

Rationality and Society

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Research article

First published 2001-6

Gender-Role Stereotyping in Zimbabwean Television Advertisements

Adrian Furnham, Akunda E. Pallangyo, Barrie Gunter

South African Journal of Psychology

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Research article

First published 2013-11

The Impact of Extrinsic Incentives on Students’ Willingness to Volunteer as Peer Mentors: Implications for Advertising Education

George Anghelcev, John Eighmey

Journal of Advertising Education

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Research article

First published 1990-10

Communicative Effectiveness of Comparative Advertising

N Kinra, V S P Prasad

Vikalpa: The Journal for Decision Makers

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