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Articles (31)

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1-10 of 31 results for relative strategic emphasis

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Select article: Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

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Research article

First published 2017-7

Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability

Kyuhong Han, Vikas Mittal, Yan Zhang

Journal of Marketing

Select article: Formulating and Prioritizing CSR Strategies: A Marketing Strategy-Informed Approach

Open access

Research article

First published 2025-8

Formulating and Prioritizing CSR Strategies: A Marketing Strategy-Informed Approach

Hauke A. Wetzel, Maik Hammerschmidt, Isabell Lenz

Australasian Marketing Journal

Select article: To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice

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Research article

First published 2025-8

To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice

Girish Mallapragada, Raghu Bommaraju, Alok Kumar [...]

Journal of Marketing Research

Select article: Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

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Research article

First published 2003-1

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

Natalie Mizik, Robert Jacobson

Journal of Marketing

Select article: Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

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Research article

First published 1984-11

Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives

Marian C. Burke

Journal of Marketing Research

Select article: An Exploratory Study of Procurement Strategies for Multi‐Item RFQs in B2B Markets: Antecedents and Impact on Performance

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Research article

First published 2011-03

An Exploratory Study of Procurement Strategies for Multi‐Item RFQs in B2B Markets: Antecedents and Impact on Performance

Tobias Schoenherr, Vincent A. Mabert

Production and Operations Management

Select article: Sweeping it under the rug: How government parties deal with deteriorating economic conditions

Open access

Research article

First published 2019-1

Sweeping it under the rug: How government parties deal with deteriorating economic conditions

Catherine E De Vries, Hector Solaz

Party Politics

Select article: Issue Yield and Party Strategy in Multiparty Competition

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Research article

First published 2018-8

Issue Yield and Party Strategy in Multiparty Competition

Lorenzo De Sio, Andrea De Angelis, Vincenzo Emanuele

Comparative Political Studies

Select article: Thwarted or Facilitated? The Entrepreneurial Aspirations and Capabilities of New Migrants in the UK

Open access

Research article

First published 2022-12

Thwarted or Facilitated? The Entrepreneurial Aspirations and Capabilities of New Migrants in the UK

María Villares-Varela, Monder Ram, Trevor Jones

Sociology

Select article: Manifestos and the “two faces” of parties

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Research article

First published 2018-5

Manifestos and the “two faces” of parties

Robert Harmel, Alexander C Tan, Kenneth Janda [...]

Party Politics

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