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Articles (208)

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1-10 of 208 results for promotional genre

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Select article: How Promotional Language in Press Releases Is Dealt With by Journalists: Genre Mixing or Genre Conflict?

Retricted access

Research article

First published 2007-01

How Promotional Language in Press Releases Is Dealt With by Journalists: Genre Mixing or Genre Conflict?

Henk Pander Maat

International Journal of Business Communication

Select article: Communicating messages of solidarity,promotion and pride in death announcements genre in Jordanian newspapers

Retricted access

Research article

First published 2005-01

Communicating messages of solidarity,promotion and pride in death announcements genre in Jordanian newspapers

Mohammed N. Al-Ali

Discourse & Society

Select article: ‘The leading journal in its field’: evaluation in journal descriptions

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Other

First published 2009-12

‘The leading journal in its field’: evaluation in journal descriptions

Ken Hyland, Polly Tse

Discourse Studies

Select article: Influence of music and its genres on respiratory rate and pupil diameter variations in cats under general anaesthesia: contribution to promoting patient safety

Free access

Research article

First published 2016-2

Influence of music and its genres on respiratory rate and pupil diameter variations in cats under general anaesthesia: contribution to promoting patient safety

Filipa Mira, Alexandra Costa, Eva Mendes [...]

Journal of Feline Medicine and Surgery

Select article: Posting vulnerability on LinkedIn

Open access

Research article

First published 2025-8

Posting vulnerability on LinkedIn

Shani Orgad

New Media & Society

Select article: How YouTubers Make Popular Marketing Videos? Speech Acts,Move Structure,and Audience Response in YouTube Influencer Marketing Videos

Open access

Research article

First published 2023-1

How YouTubers Make Popular Marketing Videos? Speech Acts,Move Structure,and Audience Response in YouTube Influencer Marketing Videos

Gong Chen, Yi Li, Ya Sun

Sage Open

Select article: College disability support offices as advertisements: A multimodal discourse analysis

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Research article

First published 2021-4

College disability support offices as advertisements: A multimodal discourse analysis

So Yoon Kim

Discourse Studies

Select article: `Click here': the impact of new media on the encoding of persuasive messages in direct marketing

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Other

First published 2008-04

`Click here': the impact of new media on the encoding of persuasive messages in direct marketing

Ming Cheung

Discourse Studies

Select article: Discourse and marketization of higher education in China: The genre of advertisements for academic posts

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Research article

First published 2012-5

Discourse and marketization of higher education in China: The genre of advertisements for academic posts

Tao Xiong

Discourse & Society

Select article: Promoting L2 writing development via a concept-based approach to teaching genre: A sociocultural intervention study in Chinese EFL writing classrooms

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Research article

First published 2025-8

Promoting L2 writing development via a concept-based approach to teaching genre: A sociocultural intervention study in Chinese EFL writing classrooms

Zhuxia Fu, Yongcan Liu

Language Teaching Research

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