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Research article

First published 2024-5

Chinese Wine Consumers’ Product Evaluation: Effects of Product Involvement,Ethnocentrism,Product Experience and Antecedents

Johan Bruwer, Justin Cohen, Carl Driesener [...]

Australasian Marketing Journal

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Research article

First published 2018-9

Guilty by Association: Product-Level Category Stigma and Audience Expectations in the U.S. Craft Beer Industry

Matthew A. Barlow, J. Cameron Verhaal, Jake D. Hoskins

Journal of Management

Open access

Research article

First published 2023-5

Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Jie Yang, Stan Xiao Li

Journal of Management

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Research article

First published 2026-1

A Design Sprint to Develop Human Factors-Based Heuristics to Aid in Product Procurement Decisions

Shanmugapriya Loganathar, Megan M. McCray, Amudha V. Kamaraj [...]

Ergonomics in Design: The Quarterly of Human Factors Applications

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Research article

First published 2009-4

Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

Dhananjay Bapat, J. S. Panwar

Vision: The Journal of Business Perspective

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Research article

First published 2015-8

Lights,Camera,Action

Jennifer Friend, Matthew Militello

Journal of Research on Leadership Education

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Research article

First published 2006-10

Materialism,Status Signaling,and Product Satisfaction

Jeff Wang, Melanie Wallendorf

Journal of the Academy of Marketing Science

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Research article

First published 1999-2

Understanding how Product Attributes Influence Product Categorization: Development and Validation of Fuzzy Set-Based Measures of Gradedness in Product Categories

Madhubalan Viswanathan, Terry L. Childers

Journal of Marketing Research

Free access

Research article

First published 2012-3

Questionnaire survey of customer satisfaction for product categories towards certification of ergonomic quality in design

Masaaki Mochimaru, Miwako Takahashi, Nobuko Hatakenaka [...]

WORK: A Journal of Prevention,Assessment & Rehabilitation

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Research article

First published 1999-07

The Link between Attractiveness of “Extrabrand” Attributes and the Adoption of Innovations

Thomas C. Boyd, Charlotte H. Mason

Journal of the Academy of Marketing Science

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