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Articles (672)

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1-10 of 672 results for potential sales

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Select article: Sales Response as a Function of Territorial Potential and Sales Representative Workload

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Research article

First published 1975-8

Sales Response as a Function of Territorial Potential and Sales Representative Workload

Henry C. Lucas, Charles B. Weinberg, Kenneth W. Clowes

Journal of Marketing Research

Select article: Determination of Sales Potentials and Performance for an Industrial Goods Manufacturer

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Research article

First published 1977-11

Determination of Sales Potentials and Performance for an Industrial Goods Manufacturer

William E. Cox, George N. Havens

Journal of Marketing Research

Select article: How to Measure Sales against Market Potential in the Construction Industry

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Research article

First published 1962-1

How to Measure Sales against Market Potential in the Construction Industry

Kenneth R. Telfer

Journal of Marketing

Select article: Methods for Determining Store Trade Areas,Market Penetration,and Potential Sales

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Research article

First published 1966-5

Methods for Determining Store Trade Areas,Market Penetration,and Potential Sales

William Applebaum

Journal of Marketing Research

Select article: Sales tax: Its potential impact on the repeat mail order customer

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Research article

First published 1995-5

Sales tax: Its potential impact on the repeat mail order customer

Michael L. Klassen, Kathleen Porter

Journal of Interactive Marketing

Select article: Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies

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Research article

First published 2008-10

Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies

Richard A. Briesch, William R. Dillon, Robert C. Blattberg

Journal of Marketing Research

Select article: Calculating Potential Sales Value

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Other

First published 1981-03

Calculating Potential Sales Value

G. Kent Stearns, Jack D. Ninemeier

Cornell Hospitality Quarterly

Select article: Innovation Potential,Insider Sales,and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

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Research article

First published 2023-7

Innovation Potential,Insider Sales,and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling

Zixia Cao, Reo Song, Alina Sorescu [...]

Journal of Marketing

Select article: The Underestimated Potential of the Canned Sales Presentation

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Research article

First published 1975-1

The Underestimated Potential of the Canned Sales Presentation

Marvin A. Jolson

Journal of Marketing

Select article: Scientific Determination of Regional Sales Potentials

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Research article

First published 1936-1

Scientific Determination of Regional Sales Potentials

L. D. H. Weld

Journal of Marketing

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