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The Underestimated Potential of the Canned Sales Presentation

Journal of Marketing

Impact Factor: 10.6 / 5-Year Impact Factor: 18.9

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Research article

First published online January, 1975

The Underestimated Potential of the Canned Sales Presentation

Volume 39, Issue 1

https://doi.org/10.1177/002224297503900113

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