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Open access

Research article

First published 2024-10

The Impact of Domestic Companies’ CSR Targets on Consumer Post-Purchase Responses: The Moderating Effects of Brand Reputation

Kikyoung Park

Sage Open

Retricted access

Research article

First published 2001-5

Effects of imagery copy and product samples on responses toward the product

Ann Marie Fiore, Hong Yu

Journal of Interactive Marketing

Retricted access

Research article

First published 2023-9

The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging

Eric Nichols, Stephen Shapiro

Sport Marketing Quarterly

Retricted access

Research article

First published 1992-3

The Effect of a Class Action Suit on Consumer Attitudes

Doris Van Doren, Mark Peyrot, Louise Smith [...]

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2025-11

Determinants and Consequences of Cause–Brand Association: An Empirical Analysis

Deepa Rohit, Rajesh Panda, Shibashish Chakraborty

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2023-9

Effects of Sunday Liquor Sales Legalization on Alcohol Policy Attitudes and Alcohol Purchasing Behavior

Collin Calvert, Rhonda Jones-Webb, Darin Erickson [...]

Journal of Drug Education: Substance Use Research and Prevention

Retricted access

Research article

First published 2007-3

Retail Point-of-Sale Guardianship and Juvenile Tobacco Purchases: Assessing the Prevention Capabilities of Undergraduate College Students

Troy Gilbertson

Journal of Drug Education: Substance Use Research and Prevention

Open access

Research article

First published 2025-4

Online Purchasing Model for PwD (People with Disabilities) Consumers: Pre and Post Disability Behaviors

Sefa Emre Yilmazel

Sage Open

Open access

Research article

First published 2023-11

Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category

Sonika Nagpal, Garima Gupta

Journal of Creative Communications

Retricted access

Research article

First published 2023-5

Evaluating the Effectiveness of the Official and the Non-Official Social Media Brand Communication Methods on Egyptian Women’s Consumer-Based Brand Equity

Sara Emam

Media Watch

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