Retail Point-of-Sale Guardianship and Juvenile Tobacco Purchases: Assessing the Prevention Capabilities of Undergraduate College Students

Abstract

This randomized experiment evaluates the attitudes and behavioral intentions of 458 undergraduate college students about intervening with the intent of preventing an illegal retail purchase of tobacco products by a minor after exposure to a factorial combination of three pieces of information. MANOVA results show that none of the treatment conditions, considered alone, are correlated with increased attitudes or behavioral intentions; however, there is a significant interaction effect on attitudes when information portraying a potentially annoying situation is combined with information about the costs associated with youth tobacco use. Post-hoc t tests suggest that this effect is concentrated among non-tobacco using respondents.