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Articles (113)

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1-10 of 113 results for pioneering advantage

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Select article: What Factors Influence Pioneering Advantage of Companies?

Free access

Research article

First published 2004-7

What Factors Influence Pioneering Advantage of Companies?

Sharad Mittal, Sanjeev Swami

Vikalpa: The Journal for Decision Makers

Select article: Pioneer Brand Advantage in Japan

Retricted access

Research article

First published 1998-12

Pioneer Brand Advantage in Japan

Naoto Onzo, Frank Alpert

Australasian Marketing Journal

Select article: Consumer Preference Formation and Pioneering Advantage

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Research article

First published 1989-8

Consumer Preference Formation and Pioneering Advantage

Gregory S. Carpenter, Kent Nakamoto

Journal of Marketing Research

Select article: Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries

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Research article

First published 1988-2

Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries

William T. Robinson

Journal of Marketing Research

Select article: Pioneer Advantage: Marketing Logic or Marketing Legend?

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Research article

First published 1993-5

Pioneer Advantage: Marketing Logic or Marketing Legend?

Peter N. Golder, Gerard J. Tellis

Journal of Marketing Research

Select article: Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

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Research article

First published 1998-2

Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers

Venkatesh Shankar, Gregory S. Carpenter, Lakshman Krishnamurthi

Journal of Marketing Research

Select article: Sources of Market Pioneer Advantages in Consumer Goods Industries

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Research article

First published 1985-8

Sources of Market Pioneer Advantages in Consumer Goods Industries

William T. Robinson, Claes Fornell

Journal of Marketing Research

Select article: Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

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Research article

First published 1994-06

Pioneer Brand Advantage and Consumer Behavior: A Conceptual Framework and Propositional Inventory

Frank H. Alpert, Michael A. Kamins

Journal of the Academy of Marketing Science

Select article: Reflections on “Consumer Preference Formation and Pioneering Advantage”

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Research article

First published 1994-11

Reflections on “Consumer Preference Formation and Pioneering Advantage”

Gregory S. Carpenter, Kent Nakamoto

Journal of Marketing Research

Select article: Technological Pioneering and Competitive Advantage: The Birth of the VCR Industry

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Research article

First published 1987-7

Technological Pioneering and Competitive Advantage: The Birth of the VCR Industry

Richard S. Rosenbloom, Michael A. Cusumano

California Management Review

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