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Research article

First published 2025

Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

Nilesh Arora, Azmawani Abd Rahman, Meghna Rana [...]

FIIB Business Review

Open access

Research article

First published 2025

Parents’ individual and social coping with personalized social media advertising targeting children: The role of threat appraisal and self-efficacy

Wonsun Shin

New Media & Society

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Research article

First published 2021-8

The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott [...]

Journal of Interactive Marketing

Open access

Research article

First published 2025-9

Environmental or Personal Benefit? The Role of Message Appeal and Information Type in Destination Social Media Advertisements

Arnold Japutra, Ali Selcuk Can, Cihan Alphun

Journal of Travel Research

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Research article

First published 2017-5

Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding

Denny McCorkle, Janice Payan

Journal of Advertising Education

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Research article

First published 2009-11

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder, Edward C. Malthouse, Ute Schaedel

Journal of Interactive Marketing

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Research article

First published 2011-5

Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise

Jun Myers, Helena Czepiec, Juanita Roxas [...]

Journal of Advertising Education

Open access

Research article

First published 2026-3

A “drop in the ocean”? Emerging adults’ experiences and understanding of targeted political advertising on social media

Melanie Hirsch, Alice Binder, Jörg Matthes

New Media & Society

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Research article

First published 2017

A Factorial Survey Study on the Influence of Advertising Place and the Use of Personal Data on User Acceptance of Facebook Ads

Evert Van den Broeck, Karolien Poels, Michel Walrave

American Behavioral Scientist

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Research article

First published 2008-10

Out of the Living Room and Into the Voting Booth

Anita G. Day

American Behavioral Scientist

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