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Retricted access

Research article

First published 2026

When Precision Backfires: How AI Price Presentation Shapes Perceived Price Discrimination

Eunji Lee, Jungkeun Kim, Chulmo Koo

Journal of Travel Research

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Research article

First published 2014-2

The Influence of Hotel Price on Perceived Service Quality and Value in E-Tourism

Qiang Ye, Huiying Li, Zhisheng Wang [...]

Journal of Hospitality & Tourism Research

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Review article

First published 2017-9

Online dynamic pricing and consumer-perceived ethicality: Synthesis and future research

Nawel Ayadi, Corina Paraschiv, Xavier Rousset

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2022-6

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Pranav Jindal

Journal of Marketing Research

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Research article

First published 2019-12

Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price,Delivery Quality,and Perceived Value

Asif Ali, Jaya Bhasin

Jindal Management Journal

Open access

Research article

First published 2023-4

Impacts of Price and Quality Perceptions on Individuals’ Intention to Participate in Marathon Events: Mediating Role of Perceived Value

Fong-Jia Wang, Chia-Huei Hsiao, Wei-Hsuan Shih [...]

Sage Open

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Research article

First published 2019-5

How Does Consumers’ Local or Global Identity Influence Price–Perceived Quality Associations? The Role of Perceived Quality Variance

Zhiyong Yang, Sijie Sun, Ashok K. Lalwani [...]

Journal of Marketing

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Research article

First published 2020-9

Revenue management pricing in the hotel sector: Reducing perceived unfairness to encourage willingness to pay

Sourou Méatchi, Sandra Camus

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2014-5

Impact of Service Quality,Service Convenience and Perceived Price Fairness on Customer Satisfaction in Indian Retail Banking Sector

Vinita Kaura, Chalasani S. Durga Prasad, Sourabh Sharma

Management and Labour Studies

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Research article

First published 2015-7

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto

Journal of Marketing

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