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1-6 of 6 results for perceived consumer effectiveness (PCE)

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Open access

Research article

First published 2020-10

Green Marketing to Gen Z Consumers in China: Examining the Mediating Factors of an Eco-Label–Informed Purchase

Yao Song, Zhenzhen Qin, Zihao Qin

Sage Open

Retricted access

Research article

First published 1992-9

Ida E. Berger, Ruth M. Corbin

Journal of Public Policy & Marketing

Retricted access

Research article

First published 1991-9

Pam Scholder Ellen, Joshua Lyle Wiener, Cathy Cobb-Walgren

Journal of Public Policy & Marketing

Retricted access

Research article

First published 2025-6

Valter Afonso Vieira, Clécio Falcão Araújo, Christopher Groening

Journal of International Marketing

Retricted access

Research article

First published 2023-6

Xiaoyun Zhang, Feng Dong

Waste Management & Research: The Journal for a Sustainable Circular Economy

Open access

Research article

First published 2025-10

Ebru Enginkaya, Munise Hayrun Sağlam

Sage Open