You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (42)

Journals (0)

1-10 of 42 results for perceived brand localness

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western,Asian,and Domestic Retailers

Retricted access

Research article

First published 2012-12

The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western,Asian,and Domestic Retailers

Bernhard Swoboda, Karin Pennemann, Markus Taube

Journal of International Marketing

Select article: Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

Open access

Research article

First published 2021-3

Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

Hao Liu, Klaus Schoefer, Fernando Fastoso [...]

Journal of International Marketing

Select article: Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

Retricted access

Research article

First published 2020-9

Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

Mbaye Fall Diallo

Recherche et Applications en Marketing (English Edition)

Select article: The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Retricted access

Research article

First published 2012-6

The Interplay between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness

Ayşegül Özsomer

Journal of International Marketing

Select article: The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

Retricted access

Research article

First published 2023-3

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness

Miao Hu, Jie Chen, Dana L. Alden [...]

Journal of International Marketing

Select article: An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

Retricted access

Research article

First published 2015-3

An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

Yi Xie, Rajeev Batra, Siqing Peng

Journal of International Marketing

Select article: Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Open access

Research article

First published 2024-7

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

Nuria Recuero Virto, Joaquin Aldas Manzano, Francis Blasco López [...]

Sage Open

Select article: On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

Retricted access

Research article

First published 2019-12

On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

Adamantios Diamantopoulos, Vasileios Davvetas, Fabian Bartsch [...]

Journal of International Marketing

Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Retricted access

Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: Local Branding in a Foreign Product Category in an Emerging Market

Retricted access

Research article

First published 2005-12

Local Branding in a Foreign Product Category in an Emerging Market

Giana M. Eckhardt

Journal of International Marketing

1
2
3
4
5
10 / page

Article type

Publication date

Subjects

Access