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Articles (43)

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1-10 of 43 results for perceived brand authenticity

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Select article: The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Open access

Research article

First published 2025-10

The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong

Sage Open

Select article: Visitors’ self-expansion and perceived brand authenticity in a cultural heritage tourism destination

Retricted access

Research article

First published 2025

Visitors’ self-expansion and perceived brand authenticity in a cultural heritage tourism destination

Xiaohua Chen, Timothy J Lee, Sunghyup Sean Hyun

Journal of Vacation Marketing

Select article: Building relationship orientation among travelers through destination brand authenticity

Retricted access

Research article

First published 2023-7

Building relationship orientation among travelers through destination brand authenticity

Vikas Kumar, Vikrant Kaushal, Arun Kumar Kaushik

Journal of Vacation Marketing

Select article: Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

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Research article

First published 2026

Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

Thai-Ha Nguyen, Van Huy Le, Quang Tin Pham [...]

Tourism and Hospitality Research

Select article: Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

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Research article

First published 2019-7

Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment

Vikas Arya, Hemraj Verma, Deepa Sethi [...]

IIM Kozhikode Society & Management Review

Select article: The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness

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Research article

First published 2022-9

The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness

Stefan Markovic, Oriol Iglesias, Yuqian Qiu [...]

Business & Society

Select article: Brand Coolness

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Research article

First published 2019-9

Brand Coolness

Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro [...]

Journal of Marketing

Select article: Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes

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Research article

First published 2023-7

Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes

A. Lynn Matthews, Seth Cockrell, Kristen L. Walker

Journal of Public Policy & Marketing

Select article: Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Open access

Research article

First published 2021-9

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Zhe Zhang, Vanessa M. Patrick

Journal of Marketing

Select article: Determinants of religious tourism branding tactics in Kenya: A cross sectional study

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Research article

First published 2018-10

Determinants of religious tourism branding tactics in Kenya: A cross sectional study

Lemmy Mureti Muriuki, David Bururia, James Mutegi

Tourism and Hospitality Research

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