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1-10 of 61 results for perceived advertising value

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Select article: Tourists’ Vlog sharing motivations and perceived advertising value to predict e-referral behavior: A PLS-SEM and NCA approach

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Research article

First published 2025

Tourists’ Vlog sharing motivations and perceived advertising value to predict e-referral behavior: A PLS-SEM and NCA approach

Farhan Mirza, Amir Zaib Abbasi, Mehedi Hasan [...]

Tourism and Hospitality Research

Select article: The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?

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Research article

First published 1996-11

The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?

Judy Foster Davis

Journal of Interactive Marketing

Select article: Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

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Research article

First published 2019-3

Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Taanika Arora, Bhawna Agarwal

Vision: The Journal of Business Perspective

Select article: Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student-Run Communications Agency Experience for Recent Graduates

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Research article

First published 2019-5

Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student-Run Communications Agency Experience for Recent Graduates

Daniel M. Haygood, Hal Vincent, Lee Bush

Journal of Advertising Education

Select article: The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

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Research article

First published 1998-4

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value,Transaction Value,and Behavioral Intentions

Dhruv Grewal, Kent B. Monroe, R. Krishnan

Journal of Marketing

Select article: Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

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Research article

First published 2025

Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

Nilesh Arora, Azmawani Abd Rahman, Meghna Rana [...]

FIIB Business Review

Select article: The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising

Open access

Research article

First published 2025-4

The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising

Jong Woo Jun, Jungryum Kim

Sage Open

Select article: Linkages Between Advertising Value Perception,Context Awareness Value,Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

Open access

Research article

First published 2024-11

Linkages Between Advertising Value Perception,Context Awareness Value,Brand Attitude and Purchase Intention of Hygiene Products During COVID-19: A Two Wave Study

Shikha Karamchandani, Anushree Karani, Mitesh Jayswal

Vision: The Journal of Business Perspective

Select article: Comparative Price Advertising: An Integrative Review

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Research article

First published 1998-9

Comparative Price Advertising: An Integrative Review

Larry D. Compeau, Dhruv Grewal

Journal of Public Policy & Marketing

Select article: The Effectiveness of Advertising Explicit Warranties

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Research article

First published 1985

The Effectiveness of Advertising Explicit Warranties

Grahame R. Dowling

Journal of Public Policy & Marketing

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