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Articles (46)

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1-10 of 46 results for participatory branding

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Select article: Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania,Australia

Open access

Research article

First published 2020-4

Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania,Australia

Laura Ripoll González, Fred Gale

Sage Open

Select article: Algorithmic brand culture: participatory labour,machine learning and branding on social media

Retricted access

Research article

First published 2018-3

Algorithmic brand culture: participatory labour,machine learning and branding on social media

Nicholas Carah, Daniel Angus

Media,Culture & Society

Select article: Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

Retricted access

Research article

First published 2015-6

Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding

Mihalis Kavaratzis, Ares Kalandides

Environment and Planning A: Economy and Space

Select article: Consumer movements,brand activism,and the participatory politics of media: A conversation

Retricted access

Research article

First published 2022-2

Consumer movements,brand activism,and the participatory politics of media: A conversation

Robert V Kozinets, Henry Jenkins

Journal of Consumer Culture

Select article: Participatory branding on social media: The affordances of live streaming for creative labor

Retricted access

Research article

First published 2022-5

Participatory branding on social media: The affordances of live streaming for creative labor

Colten Meisner, Andrew M. Ledbetter

New Media & Society

Select article: Tell me your story: Branding destinations through residents’ (place) stories

Retricted access

Research article

First published 2022-7

Tell me your story: Branding destinations through residents’ (place) stories

Nicole A. Hay, P. Monica Chien, Lisa Ruhanen

Journal of Vacation Marketing

Select article: Nation branding and the social imaginary of participation: An exploratory study of the Swedish Number campaign

Retricted access

Research article

First published 2018-10

Nation branding and the social imaginary of participation: An exploratory study of the Swedish Number campaign

James Pamment, Cecilia Cassinger

European Journal of Cultural Studies

Select article: Transformative city branding for policy change: The case of Seoul’s participatory branding

Retricted access

Research article

First published 2018-3

Transformative city branding for policy change: The case of Seoul’s participatory branding

Yu-Min Joo, Bokyong Seo

Environment and Planning C: Politics and Space

Select article: Bowling for Dollars: Establishing Perceived Need and Brand Equity in a Participatory Sport

Retricted access

Research article

First published 2016-3

Bowling for Dollars: Establishing Perceived Need and Brand Equity in a Participatory Sport

Todd C. Koesters, Khalid Ballouli, Matthew J. Bernthal [...]

Sport Marketing Quarterly

Select article: The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags

Retricted access

Research article

First published 2012-5

The linguistics of self-branding and micro-celebrity in Twitter: The role of hashtags

Ruth Page

Discourse & Communication

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