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Open access

Research article

First published 2023-5

A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales

Georgia Liadeli, Francesca Sotgiu, Peeter W.J. Verlegh

Journal of Marketing

Open access

Research article

First published 2025-12

Investigating the relationship between knowledge of the media industry and media trust in a government-owned and government-controlled media system

Huu Dat Tran, Pham Phuong Uyen Diep

Communication and the Public

Retricted access

Research article

First published 2022-8

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang

Journal of Interactive Marketing

Retricted access

Review article

First published 2024

Paid,Owned and Earned Media Research: A Mixed Review,Reflections and Agendas for Future Research

Sudharshini Vasan, Akshat Aditya Rao, Samant Shant Priya [...]

FIIB Business Review

Retricted access

Research article

First published 2025-9

From Nostalgia to Legacy: Framing Zong Qinghou’s Passing on WeChat by State-owned,Specialised and Private Media

Xinyue Zhang, Changsong Wang

Media Watch

Open access

Research article

First published 2022-9

Censorship,clientelism and bureaucracy: Production cultures in Colombian state-owned media system

Alejandra Castano-Echeverri

Media,Culture & Society

Retricted access

Research article

First published 2018-1

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Retricted access

Research article

First published 2002-2

A Narrative Study of Entrepreneurial Learning in Independently Owned Media Businesses

David Rae

The International Journal of Entrepreneurship and Innovation

Retricted access

Research article

First published 2019-11

Mediated Public Diplomacy Redefined: Foreign Stakeholder Engagement via Paid,Earned,Shared,and Owned Media

Guy J. Golan, Ilan Manor, Phillip Arceneaux

American Behavioral Scientist

Free access

Research article

First published 1994-7

Hoist on its own media

Peter Elam

Index on Censorship

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