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Articles (225)

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1-10 of 225 results for online customer behavior

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Select article: Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Open access

Research article

First published 2022-5

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation,Engagement Behavior,and Value Beneficiary

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents

Open access

Research article

First published 2022-1

The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents

Kuen-Cheng Lee, I-Hsiung Chang, Tsung-Jen Wu [...]

Sage Open

Select article: Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Retricted access

Research article

First published 2023-3

Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value

Hakseung Shin, Richard R. Perdue

Journal of Travel Research

Select article: A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics

Retricted access

Research article

First published 2005-03

A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics

Chatura Ranaweera, Gordon McDougall, Harvir Bansal

Marketing Theory

Select article: Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour

Retricted access

Research article

First published 2019-5

Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour

Jie Sheng

Journal of Interactive Marketing

Select article: Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal,Behavioral,and Demographic Factors

Retricted access

Research article

First published 2001-10

Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal,Behavioral,and Demographic Factors

Susan M. Keaveney, Madhavan Parthasarathy

Journal of the Academy of Marketing Science

Select article: The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior

Retricted access

Research article

First published 2022-5

The Effect of Private Customer-Manager Social Engagement Upon Online Booking Behavior

Saram Han, Christopher K. Anderson

Cornell Hospitality Quarterly

Select article: How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy

Retricted access

Research article

First published 2024-9

How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy

Banggang Wu, Yubo Chen, Prasad A. Naik

Journal of Marketing

Select article: An Empirical Study on Behavioral Intent of Consumers in Online Shopping

Retricted access

Research article

First published 2013-7

An Empirical Study on Behavioral Intent of Consumers in Online Shopping

Garima Malik, Abhinav Guptha

Business Perspectives and Research

Select article: Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

Free access

Research article

First published 2024-5

Turning Customers into Citizens: The Impact of Online Experiential Value on Customer Citizenship Behaviour

Mahitab Mohamed Shahin

Journal of Creating Value

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