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Articles (29)

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1-10 of 29 results for online co-creation experiences

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Select article: Igniting brand love: Exploring the role of member–member social interactions,co-creation experiences and affordances within online travel communities

Retricted access

Research article

First published 2025

Igniting brand love: Exploring the role of member–member social interactions,co-creation experiences and affordances within online travel communities

Yuhao Lin, Ji-Hwan Yoon, Xiaoting Chi

Journal of Vacation Marketing

Select article: Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry

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Research article

First published 2020-2

Engaging Customers in Value Co-Creation Through Mobile Instant Messaging in the Tourism and Hospitality Industry

Sut Ieng Lei, Shun Ye, Dan Wang [...]

Journal of Hospitality & Tourism Research

Select article: How values are co-created by tourists and TikTok that are conducive to destination promotion: Evidence from Chongqing

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Research article

First published 2025-4

How values are co-created by tourists and TikTok that are conducive to destination promotion: Evidence from Chongqing

Mingqiu Wei, Yi Li, Tong Zhang [...]

Journal of Vacation Marketing

Select article: The value co-creation of tourists in grassland tourism: A more-than-human perspective

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Research article

First published 2025

The value co-creation of tourists in grassland tourism: A more-than-human perspective

Qiuchen Han, Sileng Hu, Yuanjia Li [...]

Journal of Vacation Marketing

Select article: Managing Customer Reviews for Value Co-creation: An Empowerment Theory Perspective

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Research article

First published 2020-5

Managing Customer Reviews for Value Co-creation: An Empowerment Theory Perspective

Hakseung Shin, Richard R. Perdue, Mario Pandelaere

Journal of Travel Research

Select article: Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Open access

Research article

First published 2024-10

Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Jia Luo, Jiayu Wang, Rui Liu [...]

Sage Open

Select article: Value co-creation between the ‘inside’ and the ‘outside’ of a company

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Research article

First published 2015-6

Value co-creation between the ‘inside’ and the ‘outside’ of a company

Rossella C. Gambetti, Guendalina Graffigna

Marketing Theory

Select article: The digital front door: How online appointment systems build hospital image and activate patient value co-creation

Open access

Research article

First published 2026

The digital front door: How online appointment systems build hospital image and activate patient value co-creation

Luxin Zhang, Zenglin Wu

DIGITAL HEALTH

Select article: Encounters in an Online Brand Community: Development and Validation of a Metric for Value Co-Creation by Customers

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Research article

First published 2015-05

Encounters in an Online Brand Community: Development and Validation of a Metric for Value Co-Creation by Customers

Pei-Ling Hsieh

Cyberpsychology,Behavior,and Social Networking

Select article: The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

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