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Select article: Advertising Health Status in Male Sex Workers' Online Ads

Retricted access

Research article

First published 2010-6

Advertising Health Status in Male Sex Workers' Online Ads

Voon Chin Phua, Desirée Ciambrone, Obed Vazquez

The Journal of Men’s Studies

Select article: How does interactivity of online media hamper ad effectiveness

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Research article

First published 2021-5

How does interactivity of online media hamper ad effectiveness

Gordy Pleyers, Nicolas Vermeulen

International Journal of Market Research

Select article: Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing,Skippable Video Ads

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Research article

First published 2017-2

Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing,Skippable Video Ads

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Journal of Interactive Marketing

Select article: Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

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Research article

First published 2017-12

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Garrett A. Johnson, Randall A. Lewis, Elmar I. Nubbemeyer

Journal of Marketing Research

Select article: Combining Online,Print Increases Ad Effectiveness

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Research article

First published 2013-9

Combining Online,Print Increases Ad Effectiveness

Ginger Rosenkrans, Keli Myers

News Research Journal

Select article: The Added Value Features of Online Scholarly Journals

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Research article

First published 2007-1

The Added Value Features of Online Scholarly Journals

María José Luzón

Journal of Technical Writing and Communication

Select article: Immediate Responses of Online Brand Search and Price Search to TV Ads

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Research article

First published 2019-7

Immediate Responses of Online Brand Search and Price Search to TV Ads

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur

Journal of Marketing

Select article: Adding Self-Efficacy Features to an Online Statistics Lesson

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Research article

First published 2019-7

Adding Self-Efficacy Features to an Online Statistics Lesson

Xiaoxia Huang, Richard E. Mayer

Journal of Educational Computing Research

Select article: The Effect of Measures Taken by Craigslist to Screen Online Ads for Commercial Sex

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Research article

First published 2018-6

The Effect of Measures Taken by Craigslist to Screen Online Ads for Commercial Sex

Shana M. Judge

Social Science Computer Review

Select article: The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Open access

Research article

First published 2021-4

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales

Ivan A. Guitart, Stefan Stremersch

Journal of Marketing Research

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