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Articles (14)

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1-10 of 14 results for omnichannel approach

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Select article: Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Open access

Research article

First published 2023-9

Conceptualizing an Omnichannel Approach for Social Marketing Under the Assumptions of the Transtheoretical Model of Change

Beatriz Casais

Social Marketing Quarterly

Select article: The Effectiveness of Omnichannel Strategy: A Meta-analytical Approach

Retricted access

Review article

First published 2025

The Effectiveness of Omnichannel Strategy: A Meta-analytical Approach

Sandip Mukhopadhyay, Sumedha Chauhan, Ritesh Pandey [...]

FIIB Business Review

Select article: Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

Open access

Research article

First published 2024-5

Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions

Park Thaichon, Sara Quach, Mojtaba Barari [...]

Australasian Marketing Journal

Select article: Paris Bakery: Implementing Omnichannel Strategy in the Consumer Value Chain

Retricted access

Research article

First published 2025-3

Paris Bakery: Implementing Omnichannel Strategy in the Consumer Value Chain

Sanjay Mohapatra, Amiya Prava Das

FIIB Business Review

Select article: Optimizing Task Generation and Assignment in Crowdpicking

Retricted access

Research article

First published 2025

Optimizing Task Generation and Assignment in Crowdpicking

Yasemin Ovalı, Barış Yıldız

Production and Operations Management

Select article: Beyond Linearity: A Moderated Mediated Model of Service Journey Quality with Symmetrical and Asymmetrical Approaches

Open access

Research article

First published 2025-10

Beyond Linearity: A Moderated Mediated Model of Service Journey Quality with Symmetrical and Asymmetrical Approaches

Naimah Khan, Shazia Faiz

Sage Open

Select article: Cross-Channel Effects of Failure in a Retailer's Mobile App

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Research article

First published 2025-10

Cross-Channel Effects of Failure in a Retailer's Mobile App

Unnati Narang, Venkatesh Shankar, Sridhar Narayanan

Journal of Marketing Research

Select article: Multichannel Experience,Product Attributes,and Consumer Return Behavior: An Empirical Analysis

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Research article

First published 2026

Multichannel Experience,Product Attributes,and Consumer Return Behavior: An Empirical Analysis

Stanley Frederick W T Lim

Production and Operations Management

Select article: Artificial intelligence solutions in Istat contact centre for data seekers and survey respondents

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Research article

First published 2025-12

Artificial intelligence solutions in Istat contact centre for data seekers and survey respondents

Agrillo Salvatore, Bosso Paola, Fazzi Gabriella [...]

Statistical Journal of the IAOS

Select article: Flaneuring the buyosphere: A comparative historical analysis of shopping environments and phantasmagorias

Open access

Research article

First published 2023-5

Flaneuring the buyosphere: A comparative historical analysis of shopping environments and phantasmagorias

Federico Castigliano

Journal of Consumer Culture

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