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1-10 of 705 results for older consumers

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Select article: How Older Consumers’ Perceived Ethicality Influences Brand Loyalty

Open access

Research article

First published 2018-4

How Older Consumers’ Perceived Ethicality Influences Brand Loyalty

Alvin Eryandra, Bertina Sjabadhyni, Martina Dwi Mustika

Sage Open

Select article: Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness

Retricted access

Research article

First published 2010-9

Why do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness

Raphaëlle Lambert-Pandraud, Gilles Laurent

Journal of Marketing

Select article: Older Consumers,Digital Marketing,and Public Policy: A Review and Research Agenda

Retricted access

Research article

First published 2019-10

Older Consumers,Digital Marketing,and Public Policy: A Review and Research Agenda

Daniel Nunan, MariaLaura Di Domenico

Journal of Public Policy & Marketing

Select article: The Older or Ageing Consumers in the UK

Retricted access

Research article

First published 2002-5

The Older or Ageing Consumers in the UK

Rizah Ahmad

International Journal of Market Research

Select article: Selecting,Optimizing,and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being

Open access

Research article

First published 2023-5

Selecting,Optimizing,and Compensating During Lockdown: How Older Consumers Use Social Networking Services to Improve Social Well-Being

Carolyn Wilson-Nash, Ismini Pavlopoulou, Zilin Wang

Journal of Interactive Marketing

Select article: The Older Consumer in the New Financial Services Market

Retricted access

Research article

First published 1987-03

The Older Consumer in the New Financial Services Market

Alexander Chen, Helen H. Jensen

Journal of Applied Gerontology

Select article: A Question of Access: Exploring the Perceived Benefits and Barriers of Intelligent Voice Assistants for Improving Access to Consumer Health Resources Among Low-Income Older Adults

Open access

Research article

First published 2020

A Question of Access: Exploring the Perceived Benefits and Barriers of Intelligent Voice Assistants for Improving Access to Consumer Health Resources Among Low-Income Older Adults

Phani Nallam, Siddhant Bhandari, Jamie Sanders [...]

Sage Open Aging

Select article: Fashion Information Seeking by Younger and Older Consumers

Retricted access

Research article

First published 1989-09

Fashion Information Seeking by Younger and Older Consumers

Usha Chowdhary

Clothing and Textiles Research Journal

Select article: Another view of older consumers and catalog shopping

Retricted access

Research article

First published 1991-8

Another view of older consumers and catalog shopping

Brian Davis, Warren A. French

Journal of Interactive Marketing

Select article: Older Consumers' Orientations toward Age-Based Marketing Stimuli

Retricted access

Research article

First published 1993-06

Older Consumers' Orientations toward Age-Based Marketing Stimuli

George P. Moschis, Anil Mathur, Ruth Belk Smith

Journal of the Academy of Marketing Science

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