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1-10 of 60 results for occupational branding

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Select article: Pulling together and tearing apart – The occupational branding of public relations and the management of tainted work

Retricted access

Research article

First published 2017-1

Pulling together and tearing apart – The occupational branding of public relations and the management of tainted work

Christina Grandien

Public Relations Inquiry

Select article: Folk devils and moral vigilantes – The occupational branding of public affairs consultants and the management of stigma

Open access

Research article

First published 2024-1

Folk devils and moral vigilantes – The occupational branding of public affairs consultants and the management of stigma

Elin Helgesson

Public Relations Inquiry

Select article: Working Women's Perceptions of Brand-Name Apparel in Enhancement of Their Occupational Attributes

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Research article

First published 1994-10

Working Women's Perceptions of Brand-Name Apparel in Enhancement of Their Occupational Attributes

Yoon-Hee Kwon

Perceptual and Motor Skills

Select article: The liminality of branding

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Research article

First published 2016-9

The liminality of branding

Bernadette Loacker, Katie Rose Sullivan

Marketing Theory

Select article: Do Brand-Affiliated Hotels Have Lower Cash-Flow Risk?

Open access

Research article

First published 2023-8

Do Brand-Affiliated Hotels Have Lower Cash-Flow Risk?

Peng Liu, John W. O’Neill

Cornell Hospitality Quarterly

Select article: How Do Labor Market Institutions Influence the Preference to Work in Family Firms? A Multilevel Analysis Across 40 Countries

Open access

Research article

First published 2019-11

How Do Labor Market Institutions Influence the Preference to Work in Family Firms? A Multilevel Analysis Across 40 Countries

Jörn H. Block, Christian O. Fisch, James Lau [...]

Entrepreneurship Theory and Practice

Select article: Hotel Branding Strategy: Its Relationship to Guest Satisfaction and Room Revenue

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Research article

First published 2004-05

Hotel Branding Strategy: Its Relationship to Guest Satisfaction and Room Revenue

John W. O’Neill, Anna S. Mattila

Journal of Hospitality & Tourism Research

Select article: Brand Affiliation and Property Size Effects on Measures of Performance in Lodging Properties

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Research article

First published 1996-5

Brand Affiliation and Property Size Effects on Measures of Performance in Lodging Properties

L. Taylor Damonte, Paul D. Rompf, Rajeev Bahl [...]

Journal of Hospitality & Tourism Research

Select article: Brand Name Awareness and Image Perception of Women's Daytime Apparel

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Research article

First published 1990-12

Brand Name Awareness and Image Perception of Women's Daytime Apparel

Yoon-Hee Kwon

Perceptual and Motor Skills

Select article: Customer Satisfaction Effects on Hotel Brand Performance: Mediated by Brand Popularity?

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Research article

First published 2026-2

Customer Satisfaction Effects on Hotel Brand Performance: Mediated by Brand Popularity?

Michael Lynn, Karlen Avetisyan

Cornell Hospitality Quarterly

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