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Articles (85)

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1-10 of 85 results for national brand image

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Select article: Identifying Brand Image Dimensionality and Measuring the Degree of Brand Globalization: A Cross-National Study

Retricted access

Research article

First published 2002-6

Identifying Brand Image Dimensionality and Measuring the Degree of Brand Globalization: A Cross-National Study

Ming H. Hsieh

Journal of International Marketing

Select article: Destination branding,niche marketing and national image projection in Central and Eastern Europe

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Research article

First published 1999-07

Destination branding,niche marketing and national image projection in Central and Eastern Europe

Derek Hall

Journal of Vacation Marketing

Select article: Branding a Rising China: An Analysis of Beijing’s National Image Management in the Age of China’s Rise

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Other

First published 2011-6

Branding a Rising China: An Analysis of Beijing’s National Image Management in the Age of China’s Rise

Sheng Ding

Journal of Asian and African Studies

Select article: The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Open access

Research article

First published 2021-1

The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Un-Kon Lee

Sage Open

Select article: Branding the nation: What is being branded?

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Research article

First published 2006-01

Branding the nation: What is being branded?

Ying Fan

Journal of Vacation Marketing

Select article: Evaluating the effectiveness of China’s nation branding with data from social media

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Research article

First published 2020-3

Evaluating the effectiveness of China’s nation branding with data from social media

Lan He, Rongdang Wang, Mingshan Jiang

Global Media and China

Select article: Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices

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Research article

First published 2020-3

Self-Branding through NFL Team Fanship: Fans’ Desired Self-Image and Its Implications for Branding Practices

Jerred Junqi Wang, Jessica R. Braunstein-Minkove, Thomas A. Baker [...]

Sport Marketing Quarterly

Select article: The tourism – Foreign direct investment nexus: Empirical evidence from Zimbabwe (2009–2015)

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Research article

First published 2022-6

The tourism – Foreign direct investment nexus: Empirical evidence from Zimbabwe (2009–2015)

Tafadzwa Matiza, Sandra Perks

Tourism Economics

Select article: Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative

Open access

Research article

First published 2021-6

Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative

Alina Dolea, Diana Ingenhoff, Anabella Beju

International Communication Gazette

Select article: Reflecting on nation image and perceptions of nation brand: Scottish-themed pubs,bars and restaurants outside of Scotland

Open access

Research article

First published 2024-2

Reflecting on nation image and perceptions of nation brand: Scottish-themed pubs,bars and restaurants outside of Scotland

Amy Clarke

Journal of Consumer Culture

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