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Articles (25)

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1-10 of 25 results for multisensory marketing

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Select article: Multisensory Marketing: Creating Sustainability Perspective in Various Sectors

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Research article

First published 2014-3

Multisensory Marketing: Creating Sustainability Perspective in Various Sectors

Prarthana Kumar

Asia-Pacific Journal of Management Research and Innovation

Select article: Beyond Visual Appeal: The Impact of Multisensory Experience of Hotel Marketing and Review Images on Sales

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Research article

First published 2026-3

Beyond Visual Appeal: The Impact of Multisensory Experience of Hotel Marketing and Review Images on Sales

Haoqiang Sun, Haozhe Xu, Shaolong Sun [...]

Journal of Travel Research

Select article: Musical Scents: On the Surprising Absence of Scented Musical/Auditory Events,Entertainments,and Experiences

Open access

Research article

First published 2021-9

Musical Scents: On the Surprising Absence of Scented Musical/Auditory Events,Entertainments,and Experiences

Charles Spence

i-Perception

Select article: Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience

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Research article

First published 2019-2

Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience

Olivia Petit, Carlos Velasco, Charles Spence

Journal of Interactive Marketing

Select article: Appealing to the senses: Approaching,sensing,and interacting at the market’s stall

Open access

Research article

First published 2022-4

Appealing to the senses: Approaching,sensing,and interacting at the market’s stall

Lorenza Mondada

Discourse & Communication

Select article: Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions

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Research article

First published 2022-8

Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions

Susan Stead, Ruud Wetzels, Martin Wetzels [...]

Journal of Service Research

Select article: ‘It’s beginning to feel a lot like Christmas’: Exploring multiple atmospheres at Manchester’s Christmas markets

Open access

Research article

First published 2026

‘It’s beginning to feel a lot like Christmas’: Exploring multiple atmospheres at Manchester’s Christmas markets

Rebecca Abushena, Chloe Steadman

Journal of Consumer Culture

Select article: Nosenography

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Research article

First published 2018-6

Nosenography

Robin Canniford, Kathleen Riach, Tim Hill

Marketing Theory

Select article: The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

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Research article

First published 2010-4

The Effect of Experiential Analogies on Consumer Perceptions and Attitudes

Miranda R. Goode, Darren W. Dahl, C. Page Moreau

Journal of Marketing Research

Select article: Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions

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Research article

First published 2016-10

Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions

Yann Cornil, Pierre Chandon

Journal of Marketing Research

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