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Articles (34)

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1-10 of 34 results for motion picture market

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Select article: The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

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Research article

First published 2016-8

The Effects of Shared Consumption on Product Life Cycles and Advertising Effectiveness: The Case of the Motion Picture Market

Sebastiano A. Delre, Thijs L.J. Broekhuizen, Tammo H.A. Bijmolt

Journal of Marketing Research

Select article: The Effects of Flexible Specialization on Industrial Politics and the Labor Market: The Motion Picture Industry

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Research article

First published 1989-4

The Effects of Flexible Specialization on Industrial Politics and the Labor Market: The Motion Picture Industry

Susan Christopherson, Michael Storper

ILR Review

Select article: Selecting Motion Pictures for the Foreign Market

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Note

First published 1952-10

Selecting Motion Pictures for the Foreign Market

Ronald Carroll

Journal of Marketing

Select article: The use of Motion and Slide Pictures in the Teaching of Marketing

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Research article

First published 1941-10

The use of Motion and Slide Pictures in the Teaching of Marketing

Malcolm D. Taylor

Journal of Marketing

Select article: Risk sensitive scheduling strategies of production studios on the US movie market: An agent-based simulation

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Research article

First published 2022-07-08

Risk sensitive scheduling strategies of production studios on the US movie market: An agent-based simulation

Francesco Bertolotti, Sabin Roman

Intelligenza Artificiale

Select article: Extending the Use of Art,Literature,and Popular Entertainment in the Marketing Curriculum

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Research article

First published 1991-04

Extending the Use of Art,Literature,and Popular Entertainment in the Marketing Curriculum

James Lynch, Matt Shank

Journal of Marketing Education

Select article: Reflections on jazz training and marketing education

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Research article

First published 2016-12

Reflections on jazz training and marketing education

Morris B. Holbrook

Marketing Theory

Select article: Soviet Research on Audience Reaction to Motion Pictures

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Research article

First published 1965-2

Soviet Research on Audience Reaction to Motion Pictures

John Rimberg

Journal of Marketing Research

Select article: Islam and ideology at the movies: Prototypes,stereotypes,and the political economy

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Research article

First published 2019-6

Islam and ideology at the movies: Prototypes,stereotypes,and the political economy

Mourad Touzani, Elizabeth C. Hirschman

Recherche et Applications en Marketing (English Edition)

Select article: A passage to India: The Indian film market and the political economy of Disney’s transnational operations

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Research article

First published 2023-8

A passage to India: The Indian film market and the political economy of Disney’s transnational operations

Azmat Rasul

Global Media and Communication

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