➤Marketing research studies in Communist countries are not altogether new. The motion picture industry in the Soviet Union has been conducting such studies for decades. Consumer opinion has always been important to the Soviet film business. Open discussion and anonymous questionnaires are used to ascertain consumer reaction to the products of the Soviet film industry, as a guide to future output.
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References
1.
RutkevichM. N., and KoganL. N., “Sociological Research Methods,”Problems of Philosophy, Moscow: 3 (1961), in Russian.
2.
Soviet Screen, Moscow: 10 (May 1964), 2–6, in Russian.
