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Research article

First published 2002-9

Indicateur de valeur de marque et variables d'offre Analyse empirique sur données de panel de magasins

Anne-Sophie Bayle-Tourtoulou, Michel Dietsch

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1989-12

Part de marché et pression marketing: Vers une stratégie de modélisation

Jean-Jacques Lambin, Eric Dor

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1996-12

Mode de diagnostic de marchés concurrentiels

Alain Bultez

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2001-12

Le capital marque: proposition d'une mesure individuelle et essai de validation

Philippe Jourdan

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2003-9

Identification de segments spatiaux pour des marchés internationaux

Frenkel Ter Hofstede, Michel Wedel, Jan-Benedict E.M. Steenkamp

Recherche et Applications en Marketing (French Edition)

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Other

First published 2010-12

Medical travel and the sale of human biological materials: Suggestions for ethical policy development

Dominique Martin

Global Social Policy

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Other

First published 2002-02

The first part-time economy in the world: a model to be followed?

Jelle Visser

Journal of European Social Policy

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Research article

First published 1991-5

Welfare State Regimes and Welfare Citizenship

Peter Taylor-Gooby

Journal of European Social Policy

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Research article

First published 1999-9

Capital marque et étendue verticale de la ligne de produits

Taylor Randall, Karl Ulrich, David Reibstein

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2021-8

La « femme musulmane opprimée » : genèse d’un nouveau genre littéraire à succès (1988–2003)

Abdellali Hajjat

French Cultural Studies

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