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Open access

Research article

First published 2024-5

How Micro-Influencers’ Personality Influences the Personality of Novice and Established Brands

Sebastian Zwicker, Liudmila Tarabashkina, Michael Proksch [...]

Australasian Marketing Journal

Open access

Research article

First published 2026-2

Sticky Narratives: How Micro-Influencers Engage and Retain Their Audience Through Storytelling

Shahper Richter, Alexander Richter, Drew Franklin

Australasian Marketing Journal

Retricted access

Research article

First published 2015-12

Gravity influence on the performance of micro direct methanol fuel cell

Wenting Fu, Zhenyu Yuan, Yufeng Zhang [...]

Proceedings of the Institution of Mechanical Engineers,Part N: Journal of Nanomaterials,Nanoengineering and Nanosystems

Retricted access

Research article

First published 2025

From Trust to Transaction: The Role of Micro-Influencer Image Satisfaction and Advertising Trust in Shaping Purchase Intentions

Shikha Karamchandani, Shivangi Shukla, Komal Shukla

Journal of Creative Communications

Retricted access

Research article

First published 2024-7

How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact

Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev [...]

Journal of Marketing

Open access

Research article

First published 2023-1

Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho

Sage Open

Retricted access

Other

First published 2010-5

Leadership as Work-embedded Influence: A Micro-discursive Analysis of an Everyday Interaction in a Bank

Magnus Larsson, Susanne E. Lundholm

Leadership

Retricted access

Research article

First published 2013-7

Who killed in Rwanda’s genocide? Micro-space,social influence and individual participation in intergroup violence

Omar Shahabudin McDoom

Journal of Peace Research

Free access

Research article

First published 2024-5

Training Concerns of Micro-influencers on Advertising and Marketing

Erika Fernández-Gómez, Beatriz Feijoo, Miriam Morante Bonet

Journal of Advertising Education

Free access

Research article

First published 2012-1

Influence of grain size and temperature on micro upsetting of copper

C C Chang, J C Lin

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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