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Articles (16)

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1-10 of 16 results for micro-celebrity influencer

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Select article: Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Open access

Research article

First published 2023-1

Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho

Sage Open

Select article: Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-celebrity Influencers Impact Source Credibility,Parasocial Interaction,and Intent to Follow

Retricted access

Research article

First published 2025-7

Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-celebrity Influencers Impact Source Credibility,Parasocial Interaction,and Intent to Follow

Emma Connell, Kristen D. Landreville, Cindy Price Schultz [...]

Journal of Creative Communications

Select article: “This Is What the News Won’t Show You”: YouTube Creators and the Reactionary Politics of Micro-celebrity

Retricted access

Research article

First published 2020-2

“This Is What the News Won’t Show You”: YouTube Creators and the Reactionary Politics of Micro-celebrity

Rebecca Lewis

Television & New Media

Select article: The Belle Gibson scandal: The rise of lifestyle gurus as micro-celebrities in low-trust societies

Retricted access

Research article

First published 2020-9

The Belle Gibson scandal: The rise of lifestyle gurus as micro-celebrities in low-trust societies

Stephanie Alice Baker, Chris Rojek

Journal of Sociology

Select article: Reconceptualising political influencers: An alternative means of definition and analysis

Open access

Research article

First published 2025

Reconceptualising political influencers: An alternative means of definition and analysis

Elizabeth Dubois, Katharine Dommett

New Media & Society

Select article: Alt. Health Influencers: how wellness culture and web culture have been weaponised to promote conspiracy theories and far-right extremism during the COVID-19 pandemic

Open access

Research article

First published 2022-2

Alt. Health Influencers: how wellness culture and web culture have been weaponised to promote conspiracy theories and far-right extremism during the COVID-19 pandemic

Stephanie Alice Baker

European Journal of Cultural Studies

Select article: Crafting Digital Distinction Through Knowledge Production: Micro-intellectuals and Chinese Urban Youth on Q&A Platform Zhihu

Open access

Research article

First published 2025-4

Crafting Digital Distinction Through Knowledge Production: Micro-intellectuals and Chinese Urban Youth on Q&A Platform Zhihu

Manxin Xu, Renyi He

Social Media + Society

Select article: Public engagement with firms on social media in China

Retricted access

Research article

First published 2015-10

Public engagement with firms on social media in China

Jiuchang Wei, Jia Xu, Dingtao Zhao

Journal of Information Science

Select article: Follow me,I’m famous: travel bloggers’ self-mediated performances of everyday exoticism

Retricted access

Research article

First published 2020-3

Follow me,I’m famous: travel bloggers’ self-mediated performances of everyday exoticism

Andrew Duffy, Hillary Yu Ping Kang

Media,Culture & Society

Select article: Capitalising on chaos – exploring the impact and future of social media influencer engagement during the early stages of a global pandemic

Open access

Research article

First published 2021-2

Capitalising on chaos – exploring the impact and future of social media influencer engagement during the early stages of a global pandemic

Catherine Archer, Katharina Wolf, Joseph Nalloor

Media International Australia

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