Search results: Sage Journals

Restricted accessResearch articleFirst published 2025

Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

Catherine Cheung, Hanqun Song

Journal of Vacation Marketing

Open accessResearch articleFirst published July, 2023

Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The Netherlands

Mathilde van Dijk, Annet-Jantien Smit, Jan-Peter Nap

Sage Open

Restricted accessResearch articleFirst published April, 2026

Optimizing AI Social Chatbots for Relational Outcomes: The Effects of Profile Design,Communication Strategies,and Message Framing

Alvin Zhou, Wan-Hsiu Sunny Tsai, Linjuan Rita Men

International Journal of Business Communication

Open accessResearch articleFirst published April, 2024

Not Our War: The Effects of Response Strategies and Message Frames From a Russian Association on the Public’s Attitude Toward Russians Living in Germany

Leoni Schilling, Sabrina Hegner, Ardion Beldad [...]

Sage Open

Restricted accessResearch articleFirst published August, 1997

Framing Politicians

JAMES DEVITT

American Behavioral Scientist

Restricted accessOtherFirst published June, 2011

The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors

Tania Cheng, Danielle Kathryn Woon, Jennifer K. Lynes

Social Marketing Quarterly

Open accessResearch articleFirst published October, 2023

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior

The Anh Phan, Pham Ngoc Quyen Nguyen, Ngoc Anh Pham [...]

Sage Open

Restricted accessResearch articleFirst published December, 2012

Guilt versus Shame: Coping,Fluency,and Framing in the Effectiveness of Responsible Drinking Messages

Adam Duhachek, Nidhi Agrawal, Dahee Han

Journal of Marketing Research

Restricted accessResearch articleFirst published September, 2018

Exploratory Neural Reactions to Framed Advertisement Messages of Smoking Cessation

Dong-Jenn Yang

Social Marketing Quarterly

Restricted accessResearch articleFirst published March, 2020

Traveling to a Gendered Destination: A Goal-Framed Advertising Perspective

Li Pan, Lu Lu, Dogan Gursoy

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published 2025

Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

Catherine Cheung, Hanqun Song

Journal of Vacation Marketing

Open accessResearch articleFirst published July, 2023

Message Framing and Attitudes Toward Green Gas Facilities in Rural Communities of The Netherlands

Mathilde van Dijk, Annet-Jantien Smit, Jan-Peter Nap

Sage Open

Restricted accessResearch articleFirst published April, 2026

Optimizing AI Social Chatbots for Relational Outcomes: The Effects of Profile Design,Communication Strategies,and Message Framing

Alvin Zhou, Wan-Hsiu Sunny Tsai, Linjuan Rita Men

International Journal of Business Communication

Open accessResearch articleFirst published April, 2024

Not Our War: The Effects of Response Strategies and Message Frames From a Russian Association on the Public’s Attitude Toward Russians Living in Germany

Leoni Schilling, Sabrina Hegner, Ardion Beldad [...]

Sage Open

Restricted accessResearch articleFirst published August, 1997

Framing Politicians

JAMES DEVITT

American Behavioral Scientist

Restricted accessOtherFirst published June, 2011

The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors

Tania Cheng, Danielle Kathryn Woon, Jennifer K. Lynes

Social Marketing Quarterly

Open accessResearch articleFirst published October, 2023

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior

The Anh Phan, Pham Ngoc Quyen Nguyen, Ngoc Anh Pham [...]

Sage Open

Restricted accessResearch articleFirst published December, 2012

Guilt versus Shame: Coping,Fluency,and Framing in the Effectiveness of Responsible Drinking Messages

Adam Duhachek, Nidhi Agrawal, Dahee Han

Journal of Marketing Research

Restricted accessResearch articleFirst published September, 2018

Exploratory Neural Reactions to Framed Advertisement Messages of Smoking Cessation

Dong-Jenn Yang

Social Marketing Quarterly

Restricted accessResearch articleFirst published March, 2020

Traveling to a Gendered Destination: A Goal-Framed Advertising Perspective

Li Pan, Lu Lu, Dogan Gursoy

Journal of Hospitality & Tourism Research