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Articles (68)

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1-10 of 68 results for message appeal type

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Select article: The Interplay of Travelers’ Psychological Distance,Language Abstraction,and Message Appeal Type in Social Media Advertising

Retricted access

Research article

First published 2020-11

The Interplay of Travelers’ Psychological Distance,Language Abstraction,and Message Appeal Type in Social Media Advertising

Saerom Wang, Xinran Lehto

Journal of Travel Research

Select article: Environmental or Personal Benefit? The Role of Message Appeal and Information Type in Destination Social Media Advertisements

Open access

Research article

First published 2025-9

Environmental or Personal Benefit? The Role of Message Appeal and Information Type in Destination Social Media Advertisements

Arnold Japutra, Ali Selcuk Can, Cihan Alphun

Journal of Travel Research

Select article: A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing

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Research article

First published 2024-5

A Donation-With-Purchase at a Restaurant: Perceived Authenticity in a Cause-related Marketing

Zhenxian (Zoey) Piao, Gi Won Kang, Sung-Eun Kim [...]

Journal of Hospitality & Tourism Research

Select article: The Effects of Type of Pronouns and Hope Appeals in Supportive Messages About COVID-19

Open access

Research article

First published 2021-10

The Effects of Type of Pronouns and Hope Appeals in Supportive Messages About COVID-19

Xi Tian, Youllee Kim, Denise Haunani Solomon

Journal of Language and Social Psychology

Select article: Audience Recall of AIDS PSAs Among U.S. and International College Students

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Research article

First published 1997-3

Audience Recall of AIDS PSAs Among U.S. and International College Students

Jung-Sook Lee, William R. Davie

Journalism & Mass Communication Quarterly

Select article: Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

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Research article

First published 2025

Humor or Fear: Which Tourism Warning Message Appeals are More Persuasive

Feifei Lai, Chaowu Xie, Yanying Chen [...]

Journal of Travel Research

Select article: Message Strategies and Forgiveness during Crises

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Research article

First published 2012-12

Message Strategies and Forgiveness during Crises

Bitt Beach Moon, Yunna Rhee

Journalism & Mass Communication Quarterly

Select article: Persuasive Appeals Predict Credibility Judgments of Phishing Messages

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Research article

First published 2020-05

Persuasive Appeals Predict Credibility Judgments of Phishing Messages

Maxim Baryshevtsev, Joseph McGlynn

Cyberpsychology,Behavior,and Social Networking

Select article: Effective Pro-environmental Communication: Message Framing and Context Congruency Effect

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Research article

First published 2025-1

Effective Pro-environmental Communication: Message Framing and Context Congruency Effect

Jiehang Song, Zhibin Lin, Chundong Zheng

Journal of Travel Research

Select article: Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

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Research article

First published 2022-2

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu, JaeHwan Kwon, Huachao Gao

Journal of Marketing Research

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