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Retricted access

Research article

First published 2024-12

The Effect of Livestreaming Esports Media on Viewer Satisfaction,Flow Experience,and Media Loyalty

Yihan Huang, Daehwan Kim, Yong Jae Ko

Communication & Sport

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Research article

First published 2022

Understanding the Role of Social Media Users’ Self-Presentation on Social Media Marketing and Brand Loyalty Relationship

Balgopal Singh

Vision: The Journal of Business Perspective

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Research article

First published 2016-5

What’s in a Word? Building Program Loyalty through Social Media Communication

Carola Raab, Orie Berezan, Anjala S. Krishen [...]

Cornell Hospitality Quarterly

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Research article

First published 2023-11

Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

Olli Tyrväinen, Heikki Karjaluoto, Dandison Ukpabi

Journal of Interactive Marketing

Open access

Research article

First published 2024-4

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Suhaib Ahmed, Tahir Islam, Abdul Ghaffar

Sage Open

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Research article

First published 2017-7

What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition

José L. Arquero, Salvador del Barrio-García, Esteban Romero-Frías

Journal of Educational Computing Research

Open access

Research article

First published 2024-4

Moderating Effect of Social Media in Shaping Ecotourism Loyalty: A Two-Stage-Cross-Sectional Study

Sinh Duc Hoang, Zuzana Tučková, Nhat Tan Pham [...]

Sage Open

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

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Research article

First published 2019-5

How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

Qiang Steven Lu, Rohan Miller

Journal of Interactive Marketing

Free access

Research article

First published 2024-1

Exploring tourism-generated social media communication,brand equity,satisfaction,and loyalty: A PLS-SEM-based multi-sequential approach

Amir Zaib Abbasi, Raouf Ahmad Rather, Ding Hooi Ting [...]

Journal of Vacation Marketing

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