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Review article

First published 2009-10

Book and Media Review: A Practical Guide to Program Evaluation Planning

Sarah J. Olson

Health Promotion Practice

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Book review

First published 1977-4

Media Review: Books: Planning,Conducting and Evaluating Workshops

Susan Solomon

Exceptional Children

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Review article

First published 2009-01

Media Review: Kane,M.,& Trochim,W. M. K. (2007). Concept Mapping for Planning and Evaluation. Thousand Oaks,CA: Sage

Jane K. Dixon

Journal of Mixed Methods Research

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Research article

First published 1985-04

Teaching Advertising Media Planning Using Interactive Media Models

Kent M. Lancaster, John D. Leckenby, Judith A. Stern

Journal of Marketing Education

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Research article

First published 2002-01

The Impact of a Media Campaign on Cervical Screening Knowledge and Self-efficacy

Madeline Fernbach

Journal of Health Psychology

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Research article

First published 1999-02

An Innovative Method for Evaluating Strategic Goals in a Public Agency

David N. Bengston, David P. Fan

Evaluation Review

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Research article

First published 1984-2

The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules

Roland T. Rust, Robert P. Leone

Journal of Marketing Research

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Research article

First published 2012-1

Microparticipation with Social Media for Community Engagement in Transportation Planning

Jennifer S. Evans-Cowley, Greg Griffin

Transportation Research Record: Journal of the Transportation Research Board

Open access

Research article

First published 2026

Co-Designing Media Plans With Generative AI: Teaching Media Planning as Human–AI Collaboration in the Classroom

Taylor Jing Wen, Kristin Walker, Carrie Jingyi Xiao

Journal of Advertising Education

Retricted access

Research article

First published 2024-3

Media research and proposals for media change: Notes on a key variable

John Corner

Media,Culture & Society

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