Book and Media Review: A Practical Guide to Program Evaluation Planning

Abstract

For practitioners of health education and managers of health promotion programs, evaluation is consistently described as a challenge. Staff members often express the need for more expertise and guidance in evaluation. The newly published A Practical Guide to Program Evaluation Planning, edited by Debra J. Holden and Marc A. Zimmerman, is a compact and easily understood resource that promises to be of great value, especially to health promotion practitioners and students.