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Articles (56)

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1-10 of 56 results for media buyers

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Select article: Communication Preferences of Business-to-Business Buyers for Receiving Initial Sales Messages: A Comparison of Media Channel Selection Theories

Retricted access

Research article

First published 2020-7

Communication Preferences of Business-to-Business Buyers for Receiving Initial Sales Messages: A Comparison of Media Channel Selection Theories

Abram D. Anders, Joshua T. Coleman, Stephen B. Castleberry

International Journal of Business Communication

Select article: Bring Out the ‘Backroom Boys’: The Role of Media Planners and Buyers in the New Knowledge Economy

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Research article

First published 2002-11

Bring Out the ‘Backroom Boys’: The Role of Media Planners and Buyers in the New Knowledge Economy

Liz Ferrier

Media International Australia

Select article: Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing

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Research article

First published 1983-11

Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing

Scott A. Neslin, Leonard Greenhalgh

Journal of Marketing Research

Select article: How to spend $9.3 billion in three days: examining the upfront buying process in the production of US television culture

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Research article

First published 2007-07

How to spend $9.3 billion in three days: examining the upfront buying process in the production of US television culture

Amanda D. Lotz

Media,Culture & Society

Select article: Effects of Two Nonpersonal Information Sources on Student Buyers Evaluation of Apparel Merchandise

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Research article

First published 1994-03

Effects of Two Nonpersonal Information Sources on Student Buyers Evaluation of Apparel Merchandise

Beth A. Anderton, Jane E. Workman

Clothing and Textiles Research Journal

Select article: Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits

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Research article

First published 2019-6

Social Media Usage Intensity: Impact Assessment on Buyers’ Behavioural Traits

Garima Gupta, Aastha Verma Vohra

FIIB Business Review

Select article: Ratings in Transition: Industry Implications

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Research article

First published 2002-11

Ratings in Transition: Industry Implications

Tom O'Regan, Ian Garland, Ian Muir [...]

Media International Australia

Select article: Media Exposure Patterns of Consumer Innovators

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Research article

First published 1972-1

Media Exposure Patterns of Consumer Innovators

John O. Summers

Journal of Marketing

Select article: Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge

Open access

Research article

First published 2024-11

Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge

Anna Paley, Robert W. Smith, Jacob D. Teeny [...]

Journal of Marketing

Select article: Media Planning and Buying: An Insider's View

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Research article

First published 2002-11

Media Planning and Buying: An Insider's View

John Ellen, Liz Ferrier

Media International Australia

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