Media Planning and Buying: An Insider's View

Abstract

John Ellen is a media planning and buying consultant and former managing director of AIS Media in Brisbane. He speaks here about the emergence of specialised media (planning and buying) shops in Australia, commenting that the role of media planners and buyers needs to be understood in terms of the history of the advertising industry in Australia before and after the Trade Practice Commission's inquiry in 1995 and the subsequent deregulation of the industry. John was interviewed by Liz Ferrier, who also introduces this article.