Ratings in Transition: Industry Implications

Abstract

This seminar discusses the implications for the industry of changes in the provision of ratings services in the metropolitan television markets in Australia. It brings together key players from the ratings companies, media planners and buyers, public broadcasters and leading academics. A particular focus of the seminar was the different results emerging from the ACNielsen and OzTAM people meter panels in the first half of 2001. This discussion illuminates the complex relationship among audience measurement industries, television companies, and media planners and buyers, and foreshadows the challenges facing audience measurement in new media environments.