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Articles (54)

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1-10 of 54 results for media brand trust

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Select article: Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Retricted access

Research article

First published 2024

Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Rang Wang, Sylvia Chan-Olmsted

International Journal of Business Communication

Select article: Investigating employer branding with mediation of trust and moderation of social media branding

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Research article

First published 2023-09-05

Investigating employer branding with mediation of trust and moderation of social media branding

Faisal Qamar, Shuaib Ahmed Soomro

Human Systems Management

Select article: Impact of social media brand blunders on brand trust and brand liking

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Research article

First published 2023-7

Impact of social media brand blunders on brand trust and brand liking

Ceren Hayran, Melis Ceylan

International Journal of Market Research

Select article: Impact of Social Media Influencers Credibility on Destination Brand Trust and Destination Purchase Intention: Extending Meaning Transfer Model?

Retricted access

Research article

First published 2024

Impact of Social Media Influencers Credibility on Destination Brand Trust and Destination Purchase Intention: Extending Meaning Transfer Model?

Ashaq Hussain Najar, Iram Sadia Wani, Ab Hamid Rather

Global Business Review

Select article: Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Select article: How Do Social Media Influencers’ Credibility and Brand Trust Drive Purchase Intentions for Green Cosmetics? Insights from SOBC Approach

Open access

Research article

First published 2025-9

How Do Social Media Influencers’ Credibility and Brand Trust Drive Purchase Intentions for Green Cosmetics? Insights from SOBC Approach

Tripta Khurana, Sonia Pannu, Garima Dalal [...]

NMIMS Management Review

Select article: Trust has a price?! Unraveling the dynamics between trust in the media and the willingness to pay in the post-pandemic scenario

Open access

Research article

First published 2026-3

Trust has a price?! Unraveling the dynamics between trust in the media and the willingness to pay in the post-pandemic scenario

Denise Voci, Matthias Karmasin, Sonja Luef [...]

Journalism

Select article: Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Select article: Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes

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Research article

First published 2025-12

Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes

Lauren S. Grewal, Prasad Vana, Andrew T. Stephen

Journal of Marketing Research

Select article: Build Trust for Your Brand with Storytelling on Social Media

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Research article

First published 2018-4

Build Trust for Your Brand with Storytelling on Social Media

Gautam Shetty

NHRD Network Journal

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