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Research article

First published 2007-12

The Wretched Refuse of a Teeming Shore? A Critical Examination of the Quality of Undergraduate Marketing Students

Praveen Aggarwal, Rajiv Vaidyanathan, Linda Rochford

Journal of Marketing Education

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Research article

First published 2021-12

The Undergraduate Marketing Research Course: Two Decades of Change

Eileen Bridges

Journal of Marketing Education

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Research article

First published 2013-12

Attitudes Toward,and Use of,Textbooks Among Marketing Undergraduates

Mario Vafeas

Journal of Marketing Education

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Other

First published 1990-10

The Psychology of the Stock Market: An Undergraduate Course

Edward Lovinger

Teaching of Psychology

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Research article

First published 1991-04

The Undergraduate Marketing Curriculum: A Descriptive Overvriew

Philip H. Turnquist, Dennis W. Bialaszewski, LeRoy Franklin

Journal of Marketing Education

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Research article

First published 2002-08

The Teaching of Relationship Marketing Concepts in Undergraduate Marketing Principles and Graduate Introductory Marketing Courses

Barry Berman, Alex P. Sharland

Journal of Marketing Education

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Research article

First published 1986-03

Attitudinal Differences between Graduate and Undergraduate Students in Introductory Marketing Classes

Laurence Jacobs, Reginald Worthley

Journal of Marketing Education

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Research article

First published 2006-04

An Exploratory Study of Cross-Functional Education in the Undergraduate Marketing Curriculum

Victoria L. Crittenden, Elizabeth J. Wilson

Journal of Marketing Education

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Research article

First published 1995-10

Undergraduate Human Factors Education: Could it be Utilized and Marketed Better?

Nancy J. Stone, Mark W. Smolensky, William F. Moroney [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 1989-12

Student Placement: The Challenge of Helping Our Undergraduate Marketing Students Prepare for the Job Marketplace and their Careers in Marketing

Leslie A. Goldgehn

Journal of Marketing Education

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