This panel session addresses the concern that undergraduate education in human factors has not been utilized or marketed effectively. Specifically, the panelists propose that an undergraduate course or program is a means by which to inform people about the human factors area, to prepare undergraduate students for employment with a bachelors degree, and to enhance the working student's skills needed in the workplace. Additionally, the use of undergraduate education as a proactive means to introduce and attract individuals to the field of human factors is presented.
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