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Articles (320)

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1-10 of 320 results for marketing norms and values

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Select article: The Nexus of Knowledge,Action,and Values,and the Philosophical,Social,and Normative Foundations of Marketing

Open access

Research article

First published 2025-3

The Nexus of Knowledge,Action,and Values,and the Philosophical,Social,and Normative Foundations of Marketing

Michaela Haase

Journal of Macromarketing

Select article: The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States

Retricted access

Research article

First published 2006-12

The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States

Pallab Paul, Abhijit Roy, Kausiki Mukhopadhyay

Journal of International Marketing

Select article: Normative Distortions in Labour Law

Retricted access

Research article

First published 2018-8

Normative Distortions in Labour Law

Jenny Julén Votinius

Social & Legal Studies

Select article: Customers’ Behavioral Intentions in Relation to Sustainable Green Marketing Activities in Hotels

Open access

Research article

First published 2024-4

Customers’ Behavioral Intentions in Relation to Sustainable Green Marketing Activities in Hotels

Jungwoon Seo, Chang-Sik Kim, Bong-Seok Kim [...]

Sage Open

Select article: Shared Work-Valued Care: New Norms for Organizing Market Work and Unpaid Care Work

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Other

First published 2002-02

Shared Work-Valued Care: New Norms for Organizing Market Work and Unpaid Care Work

Eileen Appelbaum, Thomas Bailey, Peter Berg [...]

Economic and Industrial Democracy

Select article: Normative Perspectives for Ethical and Socially Responsible Marketing

Retricted access

Research article

First published 2006-12

Normative Perspectives for Ethical and Socially Responsible Marketing

Gene R. Laczniak, Patrick E. Murphy

Journal of Macromarketing

Select article: Macro-social Marketing

Retricted access

Research article

First published 2016-9

Macro-social Marketing

Ann-Marie Kennedy

Journal of Macromarketing

Select article: An Overview of Global Family Policy: Introduction to the Special Issue

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Other

First published 2010-12

An Overview of Global Family Policy: Introduction to the Special Issue

Suraj Commuri, James W. Gentry

Journal of Macromarketing

Select article: Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

Retricted access

Research article

First published 2022-12

Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine

Alexander Nill

Journal of Macromarketing

Select article: A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery

Retricted access

Research article

First published 2026

A Macromarketing Response to Crisis – Creating Shared Value for Market Recovery

PK Siddharth

Journal of Macromarketing

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