This research investigates the relationship between the cultural values and the marketing ethics in two diverse countries: India and the United States. The results show that these countries are indeed culturally different, though the gaps have narrowed considerably since Hofstede's (1991) study. Furthermore, the results indicate significant differences in the interpretation of the marketing ethical norms between these two countries. The study concludes with an analysis of how different dimensions of culture influence the different facets of marketing ethical norms for both countries. Such a framework should provide valuable insights that international marketers can use to identify differences in the perception of ethical norms across nationalities and, thus, to design more effective and efficient international marketing and management strategies.
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