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1-10 of 7445 results for marketing methods

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Select article: Forensic Marketing: The Use of the Historical Method in a Capstone Marketing Course

Retricted access

Research article

First published 2005-04

Forensic Marketing: The Use of the Historical Method in a Capstone Marketing Course

Dave Bussière

Journal of Marketing Education

Select article: Patenting Marketing Methods: A Missing Topic in the Classroom

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Research article

First published 2005-04

Patenting Marketing Methods: A Missing Topic in the Classroom

Paul Christ

Journal of Marketing Education

Select article: An Analysis of Research Methods in Leading Sport Marketing Journals: A Call for Historical Research

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Research article

First published 2023-3

An Analysis of Research Methods in Leading Sport Marketing Journals: A Call for Historical Research

Dylan Williams, Patrick Tutka, Chad Seifried

Sport Marketing Quarterly

Select article: Teaching experientially with the Madeline Hunter Method: An application in a marketing research course

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Research article

First published 2006-06

Teaching experientially with the Madeline Hunter Method: An application in a marketing research course

Alvin C. Burns

Simulation & Gaming

Select article: Marketing Netnography: Prom/ot(Ulgat)ing a New Research Method

Open access

Research article

First published 2012-4

Marketing Netnography: Prom/ot(Ulgat)ing a New Research Method

Robert V. Kozinets

Methodological Innovations

Select article: Digital marketing as digital methods: Repurposing Google Ads for controversy mapping

Open access

Research article

First published 2023-7

Digital marketing as digital methods: Repurposing Google Ads for controversy mapping

Òscar Coromina, Alexei Tsinovoi, Anders Kristian Munk

Big Data & Society

Select article: Methods and strategies of precision marketing complex system for big data using recommendation algorithm

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Research article

First published 2025-3

Methods and strategies of precision marketing complex system for big data using recommendation algorithm

Chunming Yu, Xin Jin, Dongsheng Li

Journal of Computational Methods in Sciences and Engineering

Select article: A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

Open access

Research article

First published 2023-4

A Mixed-Methods Study of Marketing Students’ Game-Playing Motivations and Gamification Elements

Minna-Maarit Jaskari, Henna Syrjälä

Journal of Marketing Education

Select article: Shuffle Up and Deal: Use of a Capture–Recapture Method to Estimate the Size of Stolen Data Markets

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Research article

First published 2017-10

Shuffle Up and Deal: Use of a Capture–Recapture Method to Estimate the Size of Stolen Data Markets

Mitch Macdonald, Richard Frank

American Behavioral Scientist

Select article: Emerging Market Bidder Returns and the Choice of Payment Method in Mergers and Acquisitions: Evidence from India

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Research article

First published 2018-12

Emerging Market Bidder Returns and the Choice of Payment Method in Mergers and Acquisitions: Evidence from India

Radha M. Ladkani, Ashok Banerjee

Journal of Emerging Market Finance

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