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Articles (1297)

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1-10 of 1297 results for marketing language

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Select article: Constructions,Claims,Resonance,Reflexivity: Language and Market Categorization

Open access

Review article

First published 2020-10

Constructions,Claims,Resonance,Reflexivity: Language and Market Categorization

Nina Granqvist, Marjo Siltaoja

Organization Theory

Select article: Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary : Background,Description,Vision,and Prospects

Retricted access

Research article

First published 2021-12

Introducing the Marketing Accountability Standards Board (MASB) and its Common-Language Marketing Dictionary : Background,Description,Vision,and Prospects

John F. Gaski

Journal of Macromarketing

Select article: Main actors in provision of fiction e-books in a small language market: A Swedish case

Open access

Research article

First published 2014-8

Main actors in provision of fiction e-books in a small language market: A Swedish case

Birgitta Wallin, Elena Maceviciute

Information Services and Use

Select article: Market analysis of the Chinese-language newspapers in the U.S

Retricted access

Other

First published 1989-4

Market analysis of the Chinese-language newspapers in the U.S

Tuen-Yu Lau

International Communication Gazette

Select article: Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Retricted access

Research article

First published 2024-11

Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Andre Martin, Tarun Kushwaha

Journal of Marketing

Select article: Language Skill,Language Usage and Opportunity: Immigrants in the Australian Labour Market

Retricted access

Research article

First published 1987-05

Language Skill,Language Usage and Opportunity: Immigrants in the Australian Labour Market

M. D. R. Evans

Sociology

Select article: Language Consistency and Stock Market Trading Volume

Open access

Research article

First published 2020-4

Language Consistency and Stock Market Trading Volume

Jameson K. M. Watts

Sage Open

Select article: Augmenting customer engagement in power marketing management through natural language processing techniques

Retricted access

Research article

First published 2025

Augmenting customer engagement in power marketing management through natural language processing techniques

Nan Liang, Xiaojun Wang

Journal of Computational Methods in Sciences and Engineering

Select article: Immigrant Language Fluency in the Low-Skilled Labor Market

Retricted access

Research article

First published 2017-10

Immigrant Language Fluency in the Low-Skilled Labor Market

Ana Damas de Matos

ILR Review

Select article: The Marketing of Dual Language Education Policy in Utah Print Media

Retricted access

Research article

First published 2016-9

The Marketing of Dual Language Education Policy in Utah Print Media

Verónica E. Valdez, Garrett Delavan, Juan A. Freire

Educational Policy

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